03.03.2010 MARCHIONNE AND ELKANN VISIT FERRARI'S STAND AS HY-KERS MAKES HEADLINES WORLDWIDE

SERGIO MARCHIONNE AND JOHN ELKANN INSPECT THE FERRARI 599 HY-KERS PROTOTYPE AT THE 2010 GENEVA MOTOR SHOW
JOHN ELKANN TRIES OUT THE FERRARI 458 ITALIA AT THE 2010 GENEVA MOTOR SHOW

Sergio Marchionne and John Elkann, Fiat Group CEO and Vice Chairman respectively, today visited the Ferrari stand at the 80th Geneva Motor Show.

The first guests at the Ferrari stand in Geneva were astonished that next to a red 458 Italia, an elegant Grigio Ingrid livery of the Ferrari California, the 599 HGTE’s Rosso Fuoco and the Grigio Ferro Met of the 612 Scaglietti, there was also a Ferrari Verde. The lab car immediately became the star of the Geneva Motor Show in Switzerland, not only because of its colour, but mainly because of the originality of its technical solutions.

The Ferrari Verde aroused the Financial Times interest and the financial newspaper’s title on the website was “Ferrari presenting its first hybrid". Today the Ferrari was on the prestigious newspaper’s first page, while the Daily Telegraph came out with a photo of the Ferrari Verde. "Ferrari – the fruit is green", was the French sports daily’s L'Equipe title. "Ferrari is turning green, the hybrid bet" – title in the Corriere della Sera and "Green future " on the Il Sole 24 Ore with the HY-KERS lab car on the front page. The car is also a protagonist in today’s New York Times, where the "Ferrari HY-KERS Hybrid Concept" is analysed in its details.

Ferrari was not only mentioned in the most important newspapers in the world, but also in the news. Something else already presented in Geneva was also generating great interest, namely the introduction of the Stop & Start system in the Ferrari California, a world première for high-performance supercars.

Today, during the day before the official opening of the Geneva Motor Show to the public, with the international press concentrated on Ferrari, Sergio Marchionne and John Elkann, Fiat Group CEO and Vice Chairman respectively, visited the Fiat Group’s stands and also showed up at the Prancing Horse's display. They had a close look at the HY-KERS lab car, now already known as the green Ferrari, and at the California with the new Stop & Start system. John Elkann couldn’t resist sitting behind the wheel of the 458 Italia, the innovative V8 from Maranello, which in the short time since its presentation has already been awarded numerous awards from the international press.
 

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