The
Giulietta is the undisputed star of the booth and of the
Alfa Romeo Centenary. With the new car - capable of
expressing both great agility over the most demanding
routes and providing comfort on everyday roads – the
Brand continues in its custom of presenting all its new
products and features in a world preview on the occasion
of the Geneva Motor Show. Indeed, after the Alfa 159 and
the Alfa Brera in 2005, the Alfa 159 Sportwagon, the
Alfa Spider in 2006 and the Alfa 8C Spider in 2008, now
is the time to present the Alfa Romeo Giulietta.
The
Giulietta is a five-door hatchback, with an evident Alfa
Romeo appearance, capable of expressing both great
agility over the most demanding routes and providing
comfort on everyday roads. This is thanks to the new
"Compact" architecture which, thanks to the refined
technical solutions employed for the suspension, the
dual pinion active steering, the fine materials used and
the manufacturing technologies implemented, allows the
Giulietta to achieve excellent levels both in terms of
on-board comfort as well as its dynamic and safety
features (active and passive). From May this year, the
model will be on sale progressively on all the major
markets, while visitors of the Geneva Motor Show will be
able to admire no less than five different models: two
Quadrifoglio Verde versions fitted with the 235 HP 1750
TBi, two Distinctive versions with 170 HP 2.0 JTDM and a
Distinctive version fitted with the 170 HP 1.4 MultiAir
Turbo petrol. The name of the new car is an obvious
tribute to the mythical Giulietta which, in the Fifties,
caught the imagination of generations of car
enthusiasts, making the dream of owning an Alfa Romeo
and enjoying the high level of comfort and technical
excellence accessible for the first time.
The booth
will also include a charming historic model to pay
homage to the time-honoured history of Alfa Romeo: the
24 HP, the brand's very first vehicle, produced between
1910 and 1920 which was extremely popular thanks to its
mechanical features, performance levels and driving
comfort.
The
spotlight will also be on the Alfa Romeo MiTo which will
be showing off two highly interesting novelties in
Geneva: the DDCT (Dual Dry Clutch Transmission) and
"Blue&Me–TomTom". The first new feature is an automatic
dual dry clutch transmission which guarantees driving
comfort and a sporty feeling well above those offered by
conventional automatic transmissions, but improved
efficiency and lower consumption levels. On the Alfa
Romeo Mito, the new device is combined with the
Start&Stop system in order to minimise consumption
levels and CO2 emissions.
In addition,
the technological qualities of the Alfa Romeo MiTo are
further enhanced by the second novelty to be presented
at the Geneva Motor Show: namely, “Blue&Me–TomTom”, the
latest version of the Blue&Me system. It is a fully
integrated infotainment system whose practical colour
touch-screen allows you to manage phone calls, satellite
navigation and all the driving information you need. The
device is the result of a partnership between Fiat Group
Automobiles and TomTom, the European leader in portable
navigation systems, and integrates with the other car’s
systems thanks to the Blue&Me system developed with
Magneti Marelli.
The MiTo is
shown in two versions at the Motor Show: a Distinctive
135 HP 1.4 MultiAir Turbo petrol (fitted with the DDCT
automatic transmission and the “Blue&Me–TomTom” portable
satellite navigation system) and an exclusive MiTo
Quadrifoglio Verde fitted with the powerful 170 HP 1.4
MultiAir Turbo petrol, an historical symbol of the
brand, which now represents a new kind of sportiness
that combines maximum driving pleasure with improved
environmental qualities. Such as the outstanding
weight/power ratio (6.7 kg/HP), guaranteeing
record-breaking agility, plus an exceptional specific
power of 124 HP/litre, a real first for this category.
In addition, as far as the typical reduction in
emissions and fuel consumption of downsizing is
concerned, the 170 HP 1.4 MultiAir Turbo petrol records
139 g/km of CO2 and 4.8 l/100 km in the extra-urban
cycle: figures you might expect from an economy car
rather than a compact sports car that goes from 0 to 100
km/h in just over seven seconds.
In
addition, the Swiss event would not have been
complete without an area dedicated to the charming
Alfa 8C Spider, the supercar designed at the Alfa
Romeo Centro Stile and produced in a Limited Edition
(of just 500 models). Its fully carbon fibre
exterior embodies perfectly Alfa Romeo's motoring
and mechanical excellence. Fitted with the mighty
4.7 litre 8 cylinder engine that develops 450 HP,
teamed - thanks to transaxle architecture - with a
6-speed sequential manual gearbox, the Alfa 8C
Spider immediately turns heads due to its
unmistakable Italian elegance, an absolutely unique
and unrepeatable style that promises the
satisfaction of a sporty drive with full respect for
Alfa Romeo tradition. Emphasis must be place on the
important and excellent Brembo carbon ceramic brakes
(CCM) braking system fitted as standard. This
solution ensures powerful and effective braking even
when used more intensely as well as further reducing
the non-suspended mass, improving the dynamic
vehicle control and driving comfort of this
prestigious supercar.
In
short, Alfa Romeo returns to the Geneva
International Motor Show with a multitude of auto
innovations, in a spectacular booth conceived as an
ideal blend of design and technology, sportiness and
sophisticated styling.
Lastly,
brochures and customised totems at the booth will be
introducing visitors to the products of FGA Capital, a
joint venture of Fiat Group Automobiles and Crédit
Agricole specialised in the automotive segment. The
finance company will be operative in Italy and across
Europe with a sole mission: supporting the sales of all
Fiat Group Automobiles brand vehicles by offering
innovative financial products with high added value
services targeted to the dealership network, private
customers and companies.
80th Geneva
Motor Show: World Preview, Alfa Romeo Giulietta