First presented as a show car at the Frankfurt IAA last autumn the Lancia Ypsilon ELLE will be back in Geneva this week, this time ready for a limited-edition production run to be marketed in major European markets.

It is a model created by Lancia in cooperation with fashion label ELLE. With a presence in over 80 countries around the world, products bearing the ELLE label are sold by selected distribution networks and major European department stores.

Lancia has identified fashion as a preferred area of marketing that represents a key element of brand positioning. The link between Lancia and fashion is clear from its products (like the Ypsilon Moda Milano, Ypsilon Versus and Musa Poltrona Frau), its adverts starring icons of Italian fashion like Stefano Gabbana and Carla Bruni, and the many industry events it sponsors. What's more, Lancia and fashion are two showcases of Italian design with shared values including talent, creativity and innovation. In other words, the ingredients that have made Italian style famous the world over. So it seemed for Lancia quite natural to combine ELLE and Ypsilon, the Lancia model directed at the same audience so conscious of fashion.

The Ypsilon ELLE sets itself apart with several different features. Starting with the smart two-toned body (black and white) featuring a silkscreen on the body pillar, inspired by the covers of ELLE magazine and highlighted by the ELLE logo and the writing “Je ne saurais vivre sans Elle” imprinted on the chrome mouldings of the doors and rear bumpers. Finally, the 16" alloy wheels are in two colours (shiny black and chrome).  

The customisation of the car continues on the inside, as demonstrated by the special upholstery in leather and Castiglio in black and white, and features a graphic composition with the word ELLE appearing ton-sur-ton on the middle part of the seat. The upholstery is further enhanced by contrasting stitching with ice white leather piping.

The wooden finishing in ice white eco leather gives surfaces a refined touch and accentuates their strong feel. The cool colour scheme continues on the easy-chrome interior trims and central console, which features an ice white leather gear lever boot. The Ypsilon ELLE special series also comes with a special Incantesimo pink metallic body (inspired by the show car presented last year in Frankfurt), besides the two classic versions in Black and White, all with matching upholstery in leather and luxurious natural fibre of Castiglio signed by ELLE and exclusive 16" two-toned alloy wheels.


© 2010 Interfuture Media/Italiaspeed