Alfa Romeo UK is celebrating its continued support of UK Athletics (UKA) with a new special edition pitched across the MiTo range, which comprises of improved levels of equipment as standard and generous finance deals.

Dubbed the MiTo Sprint, the new UK version draws on the evocative name of one of Alfa Romeo's most famous niche models, the Alfasud Sprint, the popular two-door coupé derivative of the ground-breaking Alfasud that was sold through the 1970s and 1980s. Improving the MiTo's standard equipment list and making the pricing more competitive will hopefully boost sales of the quirkily-styled B-segment hatchback which has never really caught on across European markets and has particularly suffered since state-sponsored 'scrappage' incentives schemes, which it was able to benefit from, were mostly wound up last year.

The MiTo Sprint – available in UKA ‘Union Jack’ inspired colours – red, white or blue – boasts a number of added features to boost driveability, comfort and performance. With more than £1,500 worth of extras, including cruise control, leather steering wheel and gear stick, remote audio controls on steering wheel, Blue&Me Bluetooth hands-free system with voice recognition, and media player with a USB port, the MiTo Sprint is available on finance from £199 per month with a deposit of just £1000. The special edition also features a rear spoiler, 16” alloy wheels, fog lights, and unique Sprint badging, giving the exterior a notably sportier appearance, to add to the already highly specified model which includes Alfa’s exclusive D.N.A. system and is available in special colours: Biancospino White, Alfa Red, or metallic Tornado Blue.

Alfa Romeo UK is now entering into its fourth year as the Official Car Supplier to UK Athletics, where it has supported the medal winning efforts of many of the sport’s biggest stars including Phillips Idowu, Kelly Sotherton and Christine Ohuruogu.

Designed to appeal to a young, sporty audience, the Alfa MiTo Sprint is powered by a choice of two petrol engines: 1.4 16V 95 bhp costing £13,295 OTR or 1.4 TB MultiAir 135 bhp with ALFA TCT automatic transmission costing £16,395 OTR, and the turbodiesel 1.3 JTDM-2 95 bhp version costing £14,845 OTR. The new special edition Alfa MiTo Sprint is now available at Alfa Romeo dealerships across the UK.

© 2011 Interfuture Media/Italiaspeed