London fashion designer
PPQ created a dress for sponsor Alfa Romeo, that it says
was inspired by the Alfa MiTo Quadrifoglio, which was
paraded down the runway during the PPQ London Fashion
Week Show last Friday.
PPQ Design Director Amy
Molyneaux showcased Alfa Romeo’s very own catwalk dress.
The inspiration behind the design derived from the
sporty compact Alfa MiTo Cloverleaf which dons the
historic green four-leaf symbol given to high
performance Alfa Romeos, according to Alfa Romeo. A car
aimed at a young, fashion-conscious audience made for
the perfect muse, the Italian brand believes.
"The driving dress is
an empowering number; with the PPQ theme of Jacobean
decoration and the almost ecclesiastical Cloverleaf
design, so iconic with Alfa Romeo, incorporated into the
high-rise arm silhouette. believes Amy Molyneaux. "Alfa
Romeo's history of style and elegance within driving is
a perfect reflection of the women that wear our
clothes."
The dress which
featured in PPQ’s Fashion Show, was attended by singers
Paloma Faith, Corinne Bailey-Rae, and TV presenter
Caroline Flack, who were all chauffeured to the event in
all-new Alfa Giulietta models.
Head of Brand for Alfa
Romeo UK, Damien Dally, said: "The idea of a dress
inspired by Alfa Romeo featuring on a high end fashion
catwalk was exciting, and a unique opportunity we were
happy to explore. The understated inclusion of the
iconic Alfa Romeo Cloverleaf symbol in the jewel like
decorations on the black dress looks great, and
perfectly encapsulates our heritage as a brand that’s
both stylish and sophisticated." The dress will now be
made by the designers as a bespoke service.
