18.03.2011 FERRARI PAYS TRIBUTE TO ITALIAN UNIFICATION WITH SPECIAL HOMEPAGE

FERRARI - ITALIA 150

Ferrari is paying a special tribute to the 150th anniversary of Italian unification this week by modifying the home page of its website which now features a green FF, a white 458 and this year’s F1 race car in its usual red, which combine to make a unique motoring version of the Italian flag. Furthermore the window display in the forty Ferrari Stores scattered around the world are now decked out in the same colours of the flag.

“Representing Italy on the race tracks and the car markets around the world is a reason for all the men and women who work at Ferrari to feel proud,” said President Luca di Montezemolo. We chose to dedicate the name of our Formula 1 car, the 150° Italia to this anniversary and this makes all of us feel even more motivated as we go about our daily work. We hope that everyone in our country is living through today in the same spirit.”
 

© 2011 Interfuture Media/Italiaspeed