20.10.2011 NEIMAN MARCUS TO OFFER A SPECIAL BESPOKE VERSION OF THE FERRARI FF

FERRARI FF NEIMAN MARCUS

U.S. niche luxury goods retailer Neiman Marcus is to offer a bespoke version of Ferrari's groundbreaking new FF four seater which will be limited to just ten units and features a host of upgrades designed to enhance both the interior and exterior.

U.S. niche luxury goods retailer Neiman Marcus is to offer a bespoke version of Ferrari's groundbreaking new FF four seater which will be limited to just ten units and features a host of upgrades designed to enhance both the interior and exterior.

Each example of the Neiman Marcus Ferrari FF will be identified by a numbered interior plaque and a unique exterior colour called "Grigio Caldo". Interior features include soft-touch, semi-aniline leather along with with matching custom luggage set for the FF, which seats four adults and offers a class-leading 16 cubic feet of trunk space

The Ferrari FF, created bespoke for Neiman Marcus, is now listed on its website at a retail price of US$395,000 which excludes all taxes, title, licensing, and registration fees, plus delivery and handling charges. The 10 cars will be delivered next March through U.S. Ferrari dealers participating in the programme and will be subject to Ferrari's seven year complimentary service programme.

This isn't actually the first time the U.S. luxury retailer has offered a bespoke car from a Fiat Group division. In 2004 Neiman Marcus offered 60 specially-finished examples of Maserati's Quattroporte luxury sedan, which actually sold out in just three minutes after over the phone ordering opened. The Neiman Marcus Group comprises of a specialty retail stores division - which includes Neiman Marcus Stores and Bergdorf Goodman - and the Direct Marketing division, Neiman Marcus Direct. These retailers offer upscale assortments of apparel, accessories, jewellery, beauty and decorative home products targeted at affluent consumers. It operates 41 Neiman Marcus Stores across the U.S. and two Bergdorf Goodman stores in Manhattan.

Ferrari's new V12-engined FF boasts a new patented four wheel drive system and seating for four adults; just 10 units will produced for Marcus Neiman. On the outside the unique features of this special Neiman Marcus edition comprises of an exclusive exterior paint finish ("Grigio Caldo"), a body coloured front grille and 20-inch diamond-polished sports wheels. The bespoke interior has been designed by the Ferrari Atelier Studio in IMaranello and includes a specially-numbered plaque, "Cuoio Tuscano" semi-aniline leather, body colour interior accents that aim to highlight the character of this vehicle, Alcantra piping and diamond-stitched seats and headliner. As well as these changes to the car itself Neiman Marcus has created an exclusive matching leather six-piece luggage set embroidered with the company's logo while the buyer also gets an enrollment in the Ferrari Winter Driving Experience in Aspen, Colorado.
 

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