GROUP HISTORY SHOWCASED AT THE FLAGSHIP MOTORVILLAGE IN PARIS
MotorVillage, the flagship Fiat Group Automobiles'
showroom on Rond-Point des Champs-Elysées, Paris, has
become the "MuseoVillage" as the flagship location is
turned over to an emotional exhibition that traces the
storied 111 year history of the Italian carmaker.
The new showroom complex has been
turned over to a series of historic models, becoming a
museum to the Fiat Group's past achievements which are
complimented by a series of cult-status objects from the
corresponding eras, costumes that trace more than a
century of fashion, as well as texts, photos and movies
that turn the exhibition into a living timeline. Motor
racing success through the decades is presented across
the Fiat Group brands while the 'journey' is completed
by a focus on the Agnelli family - which founded Fiat in
1889 in Turin - through a family tree, while the plants
that produced one famous model after another are also
The collection of cars
on display in the MuseoVillage exhibition kicks off with
the stylish century-old Lancia Beta Torpedo (1909) and
is followed chronologically by the fabulous Alfa Romeo
6C 1750 GS (1931) and a second Alfa Romeo, this time the
legendary 8C 2900 B (1938).
The post war era of
Italian car building gets underway with the sweeping
form of the Maserati 300S (1955) and the unusual Abarth
750 Bertone Car record (1956). Then comes the famous
Fiat 124 Spider (1968), before Lancia, the world's
ultimate rallying-synonymous brand, is represented in
the modern-era by the fearsome Group B Delta S4 (1985).
finally, to round out the exhibits, the first Fiat 500
to leave the production line takes its place amongst
this clutch of Italian automotive icons.
further illustrate the world that these legendary cars
inhabited, Didier Ludot, from the Palais Royal, an
expert and specialist in the 'haute couture' of the
twentieth century, has selected from its private
collection an array of period costumes dating from 1900
through to today, including a stunning dress designed by
Yves Saint Laurent for Catherine Deneuve in 1965 and
rare pieces created by the leading names in haute
couture such as Lanvin (1918), Schiaparelli (1937) or
Meanwhile contemporary art is also honored with the
addition of exclusive creations by a series of young
Italian artists wrought out of body parts taken from the
Fiat Panda. These works come from the groundbreaking
exhibition of contemporary art, Paratissima, which was
held in Turin from 3 to 7 of last November.
"MuseoVillage" runs until March 13.
© 2011 Interfuture Media/Italiaspeed