Fashion Week.
Fiat's association with Little
Shilpa to dress up the Linea sedan as a show car
underpins its commitment to showcasing luxury and
performance. Akin to the Linea, leading Indian fashion
designer Little Shilpa is known for redefining fashion
parameters, setting unprecedented trends and having a
futuristic approach to style. The Linea's association
with Lakmé Fashion Week, Fiat was an event
sponsor, hopes to help the sedan become an accepted
player in the lifestyle segment.
Speaking on the association,
Mr. Rajeev Kapoor, the President and CEO of Fiat India
Automobiles said, "Our collaboration with
Lakmé Fashion Week as the exclusive automobile
partner offers us an ideal platform to showcase the
avant-garde automotive design and splendor of the Fiat
Linea. The quintessence of this association emphasises
our deep commitment to continually setting new
benchmarks by creating luxurious products for people
with superior demands. We are happy that India's leading
accessory stylist Little Shilpa has elegantly reinvented
the stunning Linea further enhancing the oomph factor of
the car and making it the true show stopper of the
fashion week."
Little Shilpa added, "I feel
very privileged to be associated with Fiat. The Linea's
sleek silhouette, sophisticated contours and unique
style is hugely inspiring for creative minds. With
increasing Fiat Linea's fashion quotient as the brief, I
decided on the usage of the shimmering crystals in my
design for the Fiat Linea, accentuating its beauty
further."
Fiat India Automobiles Limited
(FIAL) is a 50-50 joint venture between Fiat Group
Automobiles and Tata Motors Limited. The company employs
about 2,400 blue and white collar employees and is
located at Ranjangaon in the Pune District of
Maharashtra. The joint venture was signed in October 11,
2007. The board of directors for this company comprises
of five nominees each from Fiat and Tata. The facility
at Ranjangaon, which is owned by FIAL is capable of
producing 200,000 cars and 300,000 engines as well as
300,000 parts and accessories and is currently
manufacturing the Linea and the Grande Punto. The
facility also manufactures Fiat's 1.3 litre Multijet
diesel engines and 1.2 and 1.4 litre FIRE gasoline
engine. Apart from Fiat cars, the facility is also set
to produce Tata passenger cars. The investment in this
Ranjangaon facility already exceeds 650 million euros
while the plant provides direct and indirect employment
to more than 4,000 people. The joint venture between
Fiat Group Automobiles and Tata Motors hasn't been a
success thus far and with significantly falling sales,
which are well below targets the management set, the
objectives of FIAL are currently being rethought by the
two partners.
