23.07.2011 FIAT MIO PROJECT COLLECTS IMPORTANT DESIGN AWARD IN BRAZIL

FIAT MIO

Fiat Mio (seen here on display recently in Turin, Italy, as part of an exhibition for the 150th anniversary of Italian unification celebrations), an innovative project for the development of a concept car based on an open web platform, has won another award, this time from the International Design Excellence Awards (IDEA), one of the most prestigious acknowledgements in design worldwide.

Fiat Mio, an innovative project carried out in Brazil for the development of a concept car based on an open web platform, has won another award, this time from the International Design Excellence Awards (IDEA), one of the most prestigious acknowledgements in design worldwide.

Fiat Automóveis, the autonomous Brazilian division of Fiat Group, was awarded in the category Design Strategy, Bronze. This was the fourth year of the partnership between Industrial Designers Society of America (IDSA), the organiser of the IDEA Awards prize, and Associaçao Objeto Brasil, which organises the Brazilian version of the international design contest, named IDEA/Brasil, with support from and in joint promotion with the Agencia Brasileira para a Promoçao de Exportaçoes e Investimentos (Apex – Brazil). Following this honour the Fiat Mio project is now forwarded to become an awarded finalist for the worldwide phase of IDEA Awards.

Developed by Fiat Automóveis in Brazil and introduced in the Sao Paulo International Auto Show last autumn, Fiat Mio is an open-platform project based on ideas that were posted by more than 2.6 million visitors from over 160 countries to the project's portal during its formulation. The mass of ideas on how the car of the future will be were then materialised on FCCIII (Fiat Concept Car III).
 

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