Fiat
Brazil's best selling model, the new Uno has seen its
unique shape transformed into a school backpack in 3D format.
The special wheeled bag was recently presented at
Officer PaperBrasil Escola 2011, an international
exhibition of products, supplies and accessories for
offices and schools which took place in São Paulo.
The
bag has been developed in conjunction with Diplomata, a
well respected brand in Brazil specialising in school
bags and backpacks. The 3D relief of the backback is
bolstered by all the features of the b-segment hatchback
such as windows, wheels and doors being profiled while
the Uno's trademark three slots on the grille are
recessed and the roof bars stand proud.
a
special system of three wheels which improves
manoeverability up steep inclines. The backpack, which
zips open around the middle, has two internal
compartments and also comes with three minature models
of the Uno for children to play with.
The
bags come in yellow, red and pink and complement the
detailing of the Uno which is picked out. The yellow and
red bags feature the Uno's optional chequered "Podium"
sticker customisation line while the pink colored bag
adheres to the flamboyant "Arabesco" decal option. The
three bags are now available at selected school
accessory retailers in Brazil and costs R$200.00.
