13.02.2011 MARCHIONNE MEETS ITALIAN MINISTERS AND REAFFIRMS HIS "FABBRICA ITALIA" PLAN

ALFA ROMEO GIULIETTA 1.8 TURBO QUADRIFOGLIO VERDE
ALFA ROMEO GIULIETTA 1.8 TURBO QUADRIFOGLIO VERDE
ALFA ROMEO GIULIETTA 1.8 TURBO QUADRIFOGLIO VERDE

The new C-segment Alfa Romeo Giulietta on display at Turin's airport this week (above). Fiat's hometown has been thrown into turmoil over the last seven days following the news that its 111 year position as the global headquarters of the auto manufacturer could come to an end within the next few years.

During a crisis meeting between Sergio Marchionne and the Italian government yesterday in Rome, called in response to remarks that Marchionne made a week ago to suggest that the carmaker could shift its headquarters to the U.S. when a proposed merger with Chrysler goes through, the Fiat CEO reaffirmed his commitment to  his much touted 20 billion euro domestic investment plan which seemed to satisfy the state government although unions remained unconvinced and they felt he said nothing new.

Also present at the crunch meeting was Fiat Chairman John Elkann and together he and Marchionne reaffirmed their commitment to the recent 'Fabbrica Italia' proposal that calls for Italian vehicle production to be raised from 650,000 units a year to 1,400,000 by 2014 through a 20 billion euro investment coming from from Fiat and Fiat Industrial. So far the giant Mirafiori plant in Fiat's hometown Turin and the Alfa Romeo factory at Pomigliano d'Arco near Naples have been recent beneficiaries of new investment plans that throw these struggling facilities lifelines, although these two projects make up only a fraction of the touted figure of 20 billion euros.

Following the meeting the Italian government seemed satisfied with Fiat's proposals. Minister for Economic Development Paolo Romani said would be concerned if Fiat relocated its factories abroad, but he seemed convinced that it will "always have an Italian heart". In an interview in today's La Stampa newspaper, reported AGI, Romani said: "I would be concerned if Fiat relocated its factories, but I'm not concerned that it is a multinational company exporting the 'made in Italy' brand to the United States, Brazil or Serbia," he said in response to the Cgil and Fiom unions claims that the carmaker has already decided to relocate its headquarters to Detroit. Industry observers have mostly assumed that Marchionne's controversial comments last week to that effect during the JD Power Automotive Roundtable conference in San Francisco were the start of a gradual softening up process. "I'm confident that Fiat will continue to be a big multinational company with an Italian heart," Romani said, adding: "The U.S. government's funds are nothing but loans and, as such, will have to be paid back; they are not a gift for Fiat."

Meanwhile in an interview with La Repubblica newspaper today, Fiom leader Maurizio Landini observed that "Marchionne said nothing new" and there were no statements to emerge from the meeting to the effect that Fiat's headquarters will remain in Italy in the future. "There are no guarantees that Fiat will remain in Italy and nothing new has been said on its investments and business plan," AGI this afternoon reported Landini as telling the national daily newspaper. "Marchionne said nothing new and the government has made a fool of itself," the tough talking union leader noted.

"Marchionne didn't make any commitment to remain in Italy after 2014. He's taking time to see how things will go for Chrysler: if they go well, he will relocate everything there. That's a fact: there are no new models, layoffs are on the rise and employment is down. We don't know anything about 18 of the 20 billion worth of investments pledged by the group, except for the fact that the Agnelli family are not going to contribute a single euro" Landini continued. "They are moving away, the family is investing everything in India and China, and is disengaging from its obligations in Italy, that's the truth. And what is the government doing? Instead of trying to attract fresh capitals from outside, it seems just interested in adopting the industrial relations model defined by Marchionne, the unilateral model of Pomigliano and Mirafiori," he concluded.
 

© 2011 Interfuture Media/Italiaspeed