05.08.2011 FIAT, ALFA ROMEO AND LANCIA ALL MAKE UP GROUND IN GERMANY DURING JULY

ALFA ROMEO GIULIETTA

Driven on by the Giulietta (above) Alfa Romeo is on 6,979 registrations for the year-to-date which gives it a 0.4 percent share of all German sales so far this year. Almost seven thousand units sold in seven months is 61.3 percent up on the same period last year and makes it the best performing brand on this market so far this year in year-on-year terms ahead of Mitsubishi (+51.7 percent) and Chevrolet (+46.3 percent).

The Fiat brand continued to underperform the overall German market though July; however it was in positive territory in year-on-year terms (+2.2 percent) as were Alfa Romeo (+20.6 percent) and Lancia (+130.7 percent), the latter which was the market's biggest year-on-year winner, albeit coming off a tiny base. In total 260,907 new cars were sold in Germany last month, a year-on-year rise of 9.9 percent.

Fiat sold 6,924 cars in Germany last month which was 2.2 percent up on July 2010 and gave it a market share of 2.7 percent. However it didn't help make up any lost ground as in July 2010 Fiat's sales had crashed by a half.

Alfa Romeo added 941 cars in July in Germany, that was a rise of 20.6 percent on the same month last year and gave the sports brand a 0.4 percent share of the market. Alfa Romeo had seen its own sales plunge 38 percent during the same month a year ago against the year before so in July it has clawed back some of this lost ground.

After finally stemming a dramatic decline that has seen its German sales wiped out over the last two years in June (when it was up 76.5 percent year-on-year), Lancia was up again last month with 233 sales which equated to a year-on-year rise of 130.7 percent. That made Lancia the best performing brand on this market for July ahead of Chevrolet, which was up 107.7 percent, although off the back of 2,569 sales. Lancia's is however starting from almost scratch, its sales accounted for just 0.01 percent of the market, but the new fourth-generation Ypsilon should give it a timely boost.

Chrysler Group sold 443 cars in Germany last month but its individual brand totals aren't broken down. With the Chrysler and Dodge divisions being dropped from this market that figure is likely to mostly comprise of the offroad Jeep brand's sales.

After the first seven months of the year a total of 1,883,486 new cars have been sold in Germany, up 10.4 percent on the same period last year. The Fiat brand is on 52,207 sales for the year-to-date up 3.9 percent year-on-year to give it a 2.8 percent share of all sales.

Alfa Romeo is on 6,979 registrations for the year-to-date which gives it a 0.4 percent share of all German sales so far this year. Almost seven thousand units sold in seven months is 61.3 percent up on the same period last year and makes it the best performing brand on this market so far this year in year-on-year terms ahead of Mitsubishi (+51.7 percent) and Chevrolet (+46.3 percent). Lancia meanwhile has 986 sales for the year-to-date and is up 8.4 percent compared to the same seven month period last year. It has a 0.1 percent share of all sales on this market for the year-to-date.

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© 2011 Interfuture Media/Italiaspeed