The exclusive boutique at Kurfürstendamm 63 was opened at a special event in the presence of guests drawn from the worlds of politics, industry, fashion and society by Stephan Winkelmann, the President and CEO of Lamborghini.

'The fascination of the luxury Lamborghini brand now goes beyond our globally sought-after super sports cars. In this wonderful new world of the Lamborghini experience here in the heart of Berlin, lovers of the brand but also friends of exclusive Italian fashion can enjoy our brand and its values,” announced Stephan Winkelmann. “We are pleased to give stylish enthusiasts of Lamborghini, who don’t need to be drivers, a fashionable new Italian address in Berlin.”

The new boutique’s opening was headlined by a fashion show, launching the new spring and summer offerings of the Collezione Automobili Lamborghini. However the star of the evening was a car, but rather a special one: the new Lamborghini Aventador LP700-4 – the first time it's been on show to the public since its world premiere earlier this month in Geneva.

Sandra Salameh, the CEO of LFS Luxury Fashion Store Berlin GmbH, added: 'We are delighted that one of the most appealing international brands chose Berlin for its first solus fashion boutique in Europe. It confirms Berlin as a fashion and lifestyle capital with a particular vitality and attraction for the whole of Europe.'

The European premiere for Lamborghini’s boutique makes it the third core market for the company’s fashion brand alongside the USA and Asia. Its boutiques are already well established in Los Angeles, Vancouver, Melbourne, Hong Kong and Beijing. Lamborghini's ArtiMarca division is responsible for the fashion and accessories range and has grown strongly since it was created four years ago. The online sales outlet has also established itself on the market in a short time.