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With the first full year's production of the new Aventador LP700-4 supercar (above, at the Geneva Motor Show) already sold out, Lamborghini says that it is now optimistic that it can end its two year deep sales decline and also turn the corner on the road to profitability.

With the first full year's production of the new Aventador LP700-4 supercar already sold out, Lamborghini says that it is now optimistic that it can end its two year deep sales decline and also turn the corner on the road to profitability. The long-awaited flagship model is currently being shown to global automotive and luxury markets at the 81st Geneva Motor Show.

Stephan Winkelmann, President and CEO of Automobili Lamborghini underscores: “We confirmed our long term strategy, which calls for stable and significant investments in new products even in difficult times. We see a slow but steady recovery of the market, and we will benefit from this. The extraordinary response to the new Lamborghini Aventador LP 700-4 is the best proof that our vision is right.”

Lamborghini has already sold more than 12 months’ production of its new V12 model, deliveries of which will start in the second half of 2011. Lamborghini will also commence deliveries this spring of its Gallardo LP 570-4 Spyder Performante. The Performante comes as the open version of the Gallardo LP 570-4 Superleggera, thus completing a rich range which also comprises the Gallardo LP 560-4 coupé, the Gallardo LP 560-4 Spyder and the Gallardo LP 550-2 coupé.

Last year Lamborghini delivered a total of 1,302 units to customers worldwide. The difference versus 2009 (1,515 units) was partially due to the run out of the Lamborghini Murciélago last May. However the last two years come after a major slide from 2007's total sales of 2406 units and 2008's tally of 2430 units. Lamborghini has much work to do if it benchmarks itself against Ferrari which saw its deliveries barely affected by the global financial crisis and the Maranello firm retained profitability throughout the period. Lamborghini's sales for the remaining seven months of last year were based on the production of just one model, the Gallardo. Altogether, over a ten year production period, 4,099 Murciélago units were delivered to customers, making the outgoing twelve-cylinder one of the most sought-after super sports cars in automotive history and the absolute best seller in Lamborghini’s twelve-cylinder history.

Full year turnover was at 271 million euros in 2010 compared to 281 million euros for the previous year. The pre tax result improved versus 2009, while still remaining below profitability. However, with the new Aventador LP 700-4, Lamborghini believes that it "has presented an important new model which will support its ambitions towards a sustainable and profitable growth path in the future."

Even through the worldwide recession and the setbacks in traditional markets, the USA remained the major market for Lamborghini, leading the traditional European markets. Lamborghini forecasts that this year will see a recovery in sales for both the USA and Europe with continuing increases in Asia thanks to a sustained strong economic environment and the launch of the new models. In 2010, China has risen to become Lamborghini’s second largest market. Here the company achieved unprecedented results since the opening of its first dealership six years ago: in 2010, 206 Lamborghini models were delivered from nine dealerships, representing a 150 percent growth over 2009.