For the sixth year running Lancia will be a sponsor ands supply a fleet of cars to the 68th Venice International Film Festival, organised by the Venice Biennial Exhibition, which takes place from the 31st August to the 10th September. Above: At last year's edition of the festival Lancia presented a Delta Hard Black which was autographed by visitors to its cafe.

For the sixth year running, Lancia is to be a sponsor of the 68th Venice International Film Festival, organised by the Venice Biennial Exhibition, which takes place from the 31st August to the 10th September. Lancia will be providing the organisers of the event with a fleet of new Lancia vehicles, with the 68th Film Festival logo on their sides.

The Venice International Film Festival will also see the presence of the new Lancia Ypsilon, which will be on the market from June across key European markets and from September in Great Britain and Ireland with the Chrysler brand. As the forerunner of the new Lancia range which harmoniously combines sophisticated style, real substance and attentiveness to customers, the New Ypsilon is truly a mix of luxury, technology and 'ecological' power in just 3.84 metres and, for the first time ever, it is proposed in a 5-door version designed to offer even greater convenience and comfort to devotees of Lancia charm, technological excellence and unique style.

After its appearance at previous editions, the Lancia Café is returning to Venice this year too. The meeting place on the terrace of the Hotel Excelsior in Lido has been restyled. Renewed and enlarged, this year the café will span a surface area of around 700 square metres as opposed to 330 square metres in 2010. The Lancia Café's exclusive but reserved and welcoming environment aims to offer the festival protagonists a chance to meet up in a refined but relaxing atmosphere. The Lancia Café especially provides the ideal location for talent scouts, producers and the media to get together and for one-to-one interviews between directors and actors. The Lancia Café will be hosting events and meetings organised by Lancia as well as by production companies, leading magazines and institutions for the duration of the festival.

By sponsoring the 68th Venice International Film Festival, Lancia is consolidating its links with the world of the cinema even further. These links are already close, as demonstrated by the appearance of Lancia cars in famous films, such as: "Big Deal on Madonna Street" in 1958, "The Easy Life" in 1962, "A Man and a Woman" in 1966, "Deep Red" in 1975 and "Pour la peau d'un flic" in 1981 and by the support that Lancia has given to the world's most significant, high-class, stylish and international film festivals since 2006. It should be remembered also that the Lancia Delta has been the official car of the world's most prestigious film festivals since 2008, has starred in original advertisements featuring Richard Gere and played a leading and revolutionary placement in the film "Angels & Demons".

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