For the sixth year
running, Lancia is to be a sponsor of the 68th Venice
International Film Festival, organised by the Venice
Biennial Exhibition, which takes place from the 31st
August to the 10th September. Lancia will be providing
the organisers of the event with a fleet of
new Lancia vehicles, with the 68th Film
Festival logo on their sides.
The Venice International
Film Festival will also see
the presence of the new Lancia Ypsilon, which will be on
the market from June across key European markets and
from September in Great Britain and Ireland with the
Chrysler brand. As the forerunner of the new Lancia
range which harmoniously combines sophisticated style,
real substance and attentiveness to customers, the New
Ypsilon is truly a mix of luxury, technology and
'ecological' power in just 3.84 metres and, for the
first time ever, it is proposed in a 5-door version
designed to offer even greater convenience and comfort
to devotees of Lancia charm, technological excellence
and unique style.
After its appearance at
previous editions, the Lancia Café is returning to
Venice this year too. The meeting place on the
terrace of the Hotel Excelsior in Lido has been
restyled. Renewed and enlarged, this year the
café will span a surface area of around 700 square metres as opposed to 330 square metres in 2010. The
Lancia Café's exclusive but reserved and welcoming
environment aims to offer the festival protagonists a chance to
meet up in a refined but relaxing atmosphere. The Lancia
Café especially provides the ideal location for talent
scouts, producers and the media to get together and for
one-to-one interviews between directors and actors. The
Lancia Café will be hosting events and meetings organised by Lancia as well as by production companies,
leading magazines and institutions for the duration of
the festival.
By sponsoring the 68th
Venice International Film Festival, Lancia is
consolidating its links with the world of the cinema
even further. These links are already close, as
demonstrated by the appearance of Lancia cars in famous
films, such as: "Big Deal on Madonna Street" in 1958,
"The Easy Life" in 1962, "A Man and a Woman" in 1966,
"Deep Red" in 1975 and "Pour la peau d'un flic" in 1981
and by the support that Lancia has given to the world's
most significant, high-class, stylish and international
film festivals since 2006. It should be remembered also
that the Lancia Delta has been the official car of the
world's most prestigious film festivals since 2008, has
starred in original advertisements featuring Richard
Gere and played a leading and revolutionary placement in
the film "Angels & Demons".
