Pininfarina has two very
different cars on its stand in Geneva, and as well as
presenting the new Ferrari FF, it is also showing the De
Tomaso Deauville a 5-door luxury sedan that it has
designed for Gian Mario Rossignolo revival project.
For the glorious brand
founded in Modena in 1959 by Argentine racing driver
Alejandro De Tomaso, which is being brought back to life
thanks to efforts of businessman Rossignolo,
Pininfarina has designed a 5-door Sport Luxury Sedan,
with an aluminium chassis and four-wheel drive.
The project was launched at the end
of 2009, when Pininfarina S.p.A. drew up with De Tomaso
Automobili SpA (formerly Innovation Auto Industry S.p.A.
- IAI) a company chaired by Rossignolo, the
definitive agreement for the sale of a branch of the
company that included the manufacturing plant of
Grugliasco (Turin). The two companies also agreed that
the first model to be produced by the reborn De Tomaso
company would be designed by Pininfarina.
From the very first stages of the
design process, De Tomaso and the Pininfarina design
team set themselves the target of exploring new
territory and creating a new market niche, developing a
Sport Luxury Sedan for an exclusive clientele, designed
and developed with the utmost luxury.
Luxury is not a coincidence: the
development of the Deauville hinges on exploiting the
concept of quality products that are “Made in Italy”,
reviving and refining in the present the characteristics
of beauty and craftsmanship that are inherent in the
Italian manufacturing heritage. All the cars are
“custom-built” and the assembly of the details is
guaranteed by the manual skills of De Tomaso specialist
craftsmen. Each Deauville is therefore unique
But the luxury is not only embodied
in the artisan construction. In addition to the
Pininfarina design, the car also boasts a high
technological content that puts it ahead of its time.
The Deauville is manufactured using the
innovative UNIVIS technology, which means that the
bodyshell is assembled using aluminium extruded sections
joined together by crossbeams that are pressed, trimmed
by laser and welded. This new technology, developed and
patented by IAI (Innovation in Auto Industry), the
parent company of the De Tomaso group, makes it possible
to drastically reduce the times and investment necessary
to design a car, because the number of dies is
drastically reduced to a few dozen.
The Pininfarina team tackled the
design of the Deauville by first carrying out a
historical analysis of the De Tomaso brand, and focusing
on the stylistic elements that have characterised
earlier models like the Mangusta or the Pantera. The
challenge was to imagine a completely new type of car
without distorting such an important heritage, but also
to firmly avoid turning it into an exercise in nostalgia.
The result is a car that has no equal
in today’s car market. A sporty, seductive saloon of a
considerable size (height 1630 mm, length 5080 mm, width
1950 mm), with clean, elegant lines, a decisive and
immediately recognisable character and a sporty feel
that is reflected on the motorist as a pleasant driving
experience, while guaranteeing performance, safety,
roominess, maximum comfort and all the options one would
expect on a luxury saloon.
The resolution of the front is
expressed by the personality of the large hexagonal
grille that urges forward, transmitting assertiveness
and sportiness, and reflecting the car’s potential for
performance, while the front light clusters, which slip
towards the sides of the car, underline its dynamism.
The hexagon, which harks back to motifs dear to De
Tomaso history, is repeated on the side of the car (air
outlet, front wing and shape of windows) and in the
design of the rear light clusters. Another leitmotif
runs through the car: the three upper wings of the
grille, which are reiterated in the direction indicator
on the front headlight and continue in the side repeater
and the rear light.
“The Geneva debut of our design exercise for the reborn
De Tomaso company has been achieved in record time,”
explained Pininfarina CEO Silvio Pietro Angori, “little more than a
year after the industrial agreement which also included
styling activities by Pininfarina for the first vehicle
to be produced by De Tomaso Automobili. Thanks to the
work of our design team we are sure that we can make an
important contribution to a venture that brings new
innovation and prestige to the Italian motor industry
and to our region.”