This morning Fiat also released several interior images of the Freemont for the first time, the photoshops confirming that it will almost remain identical to the Journey inside as well as outside. Fiat released the first preview photoshops of the Freemont on January 24 and observers had been assumed that it would be getting specific-styled Fiat bumpers, however since then Dodge has revealled that the Freemont's bumpers are actually being sourced from the forthcoming top-specification Journey R/T version meaning that the Fiat offshoot will visually differ only in terms of the grille insert and badging.

The Geneva Motor Show will also see the Punto Evo's recent “MyLife” specification option rolled out across the Qubo, Bravo and Doblò models. MyLife, according to Fiat, "represents a brand new way of understanding the link between technology, design and eco-friendliness", but its main thrust has been to try to attract customers into the Punto Evo which has been suffering from steadily falling sales, thus offering higher equipment levels at better pricing. In Geneva the expanded MyLife range will be laid out on white flooring and visitors will be able to examine four cars from the new range – 69 HP Fiat Punto “MyLife” 1.2, 75 HP Fiat Qubo “MyLife” 1.3 MultiJet, 120 HP Fiat Bravo 1.6 MultiJet and 90 HP Fiat Doblò “MyLife” 1.6 MultiJet – all equipped with Euro 5 power units and Start&Stop as standard (this content is not present on the Bravo on show). The cars on show also offer visitors a first-hand view of available infotelematic devices: from Blue&Me-TomTom to Instant Nav satellite navigation.

The Geneva Motor Show will also see the TwinAir name being applied not just to the engine but to a product line that will become the heart of the 500 model 2011 range. The 500 TwinAir range at the Swiss show will focus on the 85 HP TwinAir engine, forerunner of a new family of two cylinder engines from FPT - Fiat Powertrain, with performance levels between 65 and 105 HP. This makes this car extremely fun to drive by guaranteeing outstanding performance despite a significant reduction in fuel consumption: compared with the 100 HP 1.4 unit, the 85 HP TwinAir returns a 25 percent torque increase at 2000 rpm while slashing fuel consumption by 30 percent. Pivotal to the 85 HP TwinAir is the adoption of the revolutionary MultiAir System combined with specific fluid dynamics optimised for maximum combustion efficiency. The new 85 HP TwinAir with Dualogic robotised gearbox is an example of Fiat's downsizing philosophy, producing just 92 g/km of CO2: this is the lowest CO2 emission level so far achieved on the market by a turbo petrol engine.

In Geneva the pocket-sized Fiat 500 TwinAir will stand side by side with the renowned Mefistofele, a record-breaking car built by Sir Ernest Eldridge on the base of a 1908 Fiat SB4 Corsa. This car, the only one of its kind in the world, has a fascinating history: Sir Eldridge bought a 1908 Fiat SB4, a racing car at the end of its competitive career with the aim of making a record-breaking car that would satisfy his dreams and be in keeping with the pioneering philosophy of the age. He modified the car by lengthening the chassis, using parts derived from a London bus and adding a Fiat A12 aircraft engine (the “A-12 Bis”) converted to deliver 320 HP at 1800 rpm (4 carburettors and 4 distributors were added in place of the 2 magnetos). On 12 July 1924, the Mefistofele – so called due to the bangs and puffs of smoke that it emitted when beating the world speed record – burned up the long beaten earth track at the extraordinary speed of 234.980 km/h. Avvocato Giovanni Agnelli purchased the car from the heirs of Sir Eldridge in 1969 and now this unique car belongs to Fiat’s historical collection and has been returned to perfect working order after a long and laborious process of restoration.

Fiat's will also present a brand new stand in Geneva as out will go - with many visitors no doubt saying fortuitously - the "world through the eyes of a child" theme. According to the press release issued today: "Fiat has radically overhauled its exhibition image by adopting a spare and hi-tech look", which sounds remarkably like the stand has been hit by Fiat's current perchance for applying cost savings in every area. According to Fiat: "The aim of this approach is to communicate the brand starting from the product: the car is the focus of the stand and assumes a leading role. The colours and curved lines have all gone and the new colours directly express the Fiat logo. The front, characterised by an extremely linear and contemporary geometry, nevertheless reflects shapes that are dear to Italian design. It is made of steel and houses sophisticated superimposed LED walls that directly reflect the ruby red of the logo situated in the middle of the stand."

With its own dedicated space in the middle of a stand, Fiat will offer the world premiere of the new “Air Technologies” brand, which encapsulates the eco-technologies exclusive to Fiat, applied over the board to the entire currently marketed range and grouped in accordance with themed areas: engines, alternative fuel systems, gearbox management systems, traction, Start&Stop and engineering solutions designed to increase the vehicle's dynamic efficiency. “Air Technologies” will be part of all advertising for the entire Fiat range in 2011, emphasising how a green approach has always come naturally to the brand.