02.07.2011 PININFARINA DESIGNS TROPHY FOR NEW AUTOMOTIVE NEWS "RISING STARS" AWARD

PININFARNIA RISING STARS TROPHY AUTOMOTIVE NEWS EUROPE 2011 COLOGNE CONGRESS

The metal trophy (185x40x40 mm), manufactured by Pininfarina in thirty copies, has a rough finishing throughout the main body. The star on top, obtained by milling, is the only part with a polished and more defined finishing.

Pininfarina designed the trophy delivered in Cologne, Germany, this week to the twenty-eight winners of 2011 Rising Stars, the new annual award presented by Automotive News Europe at its congress that honours mid- and upper-level managers who are likely to become CEOs or executive board members in the future.

"We are pleased to associate Pininfarina with an award that celebrates the most successful and talented young people from the industry," said Chairman Paolo Pininfarina.

"Thinking of the leaders of tomorrow we started from the concept of Michelangelo's Non finito, a technique that consists of sculpting some parts of the figure while leaving other parts rough, thus catching just a glimpse of the image that the artist is freeing from material. As it is for the Rising Stars trophy, which recognises the young managers whose enormous potential can already be perceived." he added.

The metal trophy (185x40x40mm), manufactured by Pininfarina in thirty copies, has a rough finishing throughout the main body. The star on top, obtained by milling, is the only part with a polished and more defined finishing.

Dignitaries and speakers at the Automotive News Europe congress included Chrysler and Lancia CEO and Fiat/Chrysler marketing chief Olivier Francois, Toyota Europe head of purchasing Mark Adams, Ford of Europe CEO Stephen Odell, PSA Peugeot-CitroŽn brand chief Jean-Marc Gales, and the former Fiat, Lancia, Abarth and Alfa Romeo brand CEO Luca De Meo who is now in charge of all marketing activities at Volkswagen. The theme of the congress for this edition was The New Europe: Winning Strategies for Uncertain Times. The congress explored topics such as the future of mobility, purchasing strategies in a reorganised Europe, and opportunities for automakers and suppliers to cooperate. More than 300 delegates from over 80 companies based in 25 countries attended.

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