08.02.2012 CHRYSLER GROUP SALES CLIMB BY A HALF IN JANUARY

CHRYSLER TOWN & COUNTRY 2012

Chrysler Group posted U.S. sales of 101,149 units last month, a 44 percent year-on-rear increase, led by the Chrysler brand, up 81 percent and Ram, up 42 percent, to make it the group’s best January sales for four years.

Chrysler Group began the new year with its 22nd-consecutive month of year-over-year sales gains and eighth-consecutive month of sales increases of at least 20 percent. The Chrysler, Jeep, Dodge, and Ram Truck brands each posted sales gains in January, led by the Chrysler brand’s hardy 81 percent increase. Chrysler Group has beaten the industry average sales increase in the last 11 months.

The only negative point was the continued failure of the Fiat 500 to make an impact in the U.S., more so after sales received some respite in December (2,235 units sold) thanks to incentives in the form of a new lease deal. However it tipped back below the two thousand unit mark last month.

“We started the new year with a bang by growing sales 44 percent,” said Reid Bigland, President and CEO – Dodge Brand and Head of U.S. Sales. “In January we continued building on the sales momentum that we generated during 2011 with our 16 all-new or significantly-refreshed products.”

Chrysler Group’s 44 percent increase in January was driven in large part by strong sales of its sedans: the Chrysler 300 flagship sedan, Chrysler 200 (Sebring) mid-size, and Dodge's Charger and Avenger. Sales of the 200 were up eight-fold in January while the 300's sales were up 273 percent in January, the sedan’s third-consecutive month with a year-over-year sales gain in the triple digits.

Jeep sales increased 37 percent in January versus the same month in 2011. All five Jeep brand models posted double-digit percentage sales gains, led by the mid-size Jeep Liberty’s 68 percent increase. Ram pickup sales were up 47 percent in January, the truck’s 21st-consecutive month of year-over-year sales gains.

Chrysler Group finished the month with a 83-day supply of inventory (348,535 units). U.S. industry sales figures for January are projected at an estimated 13.8 million SAAR.

Chrysler Group U.S. Sales - January 2012


 
     Month Sales
Vol %
     Sales CYTD
Vol %
Model
Curr Yr
Pr Yr
Change
Curr Yr
Pr Yr
Change
500
1,911
0
New
1,911
0
New
FIAT BRAND
1,911
0
New
1,911
0
New
200
7,007
788
789%
7,007
788
789%
Sebring
0
694
-100%
0
694
-100%
300
4,960
1,329
273%
4,960
1,329
273%
PT Cruiser
0
342
-100%
0
342
-100%
Town & Country
5,637
6,552
-14%
5,637
6,552
-14%
CHRYSLER BRAND
17,604
9,705
81%
17,604
9,705
81%
Compass
2,340
1,423
64%
2,340
1,423
64%
Patriot
3,966
3,452
15%
3,966
3,452
15%
Wrangler
7,896
6,444
23%
7,896
6,444
23%
Liberty
6,825
4,052
68%
6,825
4,052
68%
Grand Cherokee
10,683
7,612
40%
10,683
7,612
40%
Commander
0
96
-100%
0
96
-100%
JEEP BRAND
31,710
23,079
37%
31,710
23,079
37%
Caliber
1,149
2,412
-52%
1,149
2,412
-52%
Avenger
5,697
2,317
146%
5,697
2,317
146%
Charger
5,537
2,062
169%
5,537
2,062
169%
Challenger
2,551
2,526
1%
2,551
2,526
1%
Viper
20
62
-68%
20
62
-68%
Journey
4,226
3,973
6%
4,226
3,973
6%
Caravan
8,094
7,813
4%
8,094
7,813
4%
Nitro
1,159
1,950
-41%
1,159
1,950
-41%
Durango
3,021
1,199
152%
3,021
1,199
152%
DODGE  BRAND
31,454
24,314
29%
31,454
24,314
29%
Dakota
155
823
-81%
155
823
-81%
Ram P/U
17,909
12,197
47%
17,909
12,197
47%
Cargo Van
406
0
New
406
0
New
RAM BRAND
18,470
13,020
42%
18,470
13,020
42%

 

 

 

 

 

 

 
TOTAL CHRYSLER GROUP LLC
101,149
70,118
44%
101,149
70,118
44%

 

 

 

 

 

 

 
         TOTAL CAR
28,832
12,190
137%
28,832
12,190
137%
         TOTAL TRUCK
72,317
57,928
25%
72,317
57,928
25%


 

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