Automóveis has given the Strada pickup, Brazil's best
selling LCV, an all round refresh, including the arrival
of new engine, part of a programme of upgrades for the
remaining members of the 'Project World Car' family.
The 'Project World Car'
family has seen the Palio (hatchback) and Siena (sedan)
versions recently replaced with all-new models after a
long and successful run of being built and sold in
Brazil. The family's niche versions, the Palio Weekend
(estate) and Strada (pickup) as well as the outgoing
Siena (sedan) which is being retained as an entry model,
will all continue in the Brazilian model line-up but
they have been given a freshening up to keep their sales
The Strada pickup is
sales leader not only in its segment but also among all
light utility vehicles. The revised Strada, the latest
of a series of life-long facelifts, now comes with a
more modern look, brings more convenience and comfort to
users, plus a new range of equipment and accessories -
the most extensive of its category. With excellent load
capacity across all cab options, the refreshed Strada
comes with new features that aim to improve its
qualities, as well as increasing its attractiveness and
The new range of
Strada pickups consists of nine cab versions: Simple,
Extended and Double, three trim levels (Working,
Trekking and Adventure) and now three different engines:
Fire 1.4 HP, E-torQ 1.6 16V and E-torQ 1.8 16V.
In addition, the new 2013 line has a strong price
positioning and an extensive list of standard and
optional content - some of which are unique in the
restyled Strada pickup receives new panels with new air
vents and an instrument panel with a more modern feel
and differentiated finishes for each version. The seats
feature a new structure and new fabrics for the linings,
including the door panels. The seats longitudinal
movement systems have been improved for easier
operation. And for added comfort, the model comes with
resting plate for the driver's left foot.
For the 2013 Model
Year the Strada pickup, in its entry-level version
guise, now features a more attractive and robust look,
in addition to being complete and comfortable, which
leaves it with an excellent cost-benefit ratio in its
category: the Strada Working features the 1.4 engine
with three cab options - Simple, Extended and Double.
In the 'Working'
version of the Strada - the pure utility version, there
are new innovations inside the vehicle to make it more
practical, comfortable and refined. As with the base
version, the Working also comes from the factory with
items like trip computer, speed limiter and scheduled
maintenance alerts, safety belts with retractable
three-point height adjustment, follow me home, exterior
mirrors with internal command, foot rest (driver side),
protective grille, rear window, door, ladder carrier,
carriage cover - removable - with key, hooks for lashing
cargo onto cab and carriage, and storage compartments on
the doors. As for optional items, it offers the HSD
system, power steering, air conditioner, steering wheel
with height adjustment, sliding rear window, fog lights,
hood, Connect CD MP3 player, Bluetooth speaker phone,
and USB input.
With a new front bumper and new grille, as well as new
wheels and hubcaps, and the exterior mirrors in body
colour, the Trekking version also gains a new engine,
the E-torQ 1.6 16V with 115 hp (w/ gasoline) and 117 hp
(w/ ethanol). Another addition to the Strada Trekking
MY2013 is the Double Cab version. The Trekking version
also features in its standard equipment the HSD (High
Safety Drive) kit comprising front air bags and ABS
brakes with EBD, plus power windows and locks. This
version, which was already equipped with items such as
power steering and fog lamps now features more standard
content that aims to make it more comfortable and safer.
It also offers optional items such as air conditioning,
leather steering wheel with radio controls (6 buttons),
14" alloy wheels, Connect CD MP3/WMA player and sunroof.
The Strada Adventure
(Extended and Double Cab) pickup, which has a more
sophisticated interior and a unique exterior design that
refers to a more robust product, comes with a more
imposing and modern front clip. Inside, the dashboard
features new air vents and new screen printing for the
Among the items
highlighted in this facelifted version is the 'Locker'
Limited Slip Differential, the only one available in
this market segment. Another strong point is the
Dualogic Double Cab version, also unique in the segment
reserved for compact pickups, which provides greater
comfort. The new three-spoke steering wheel features
radio controls and butterfly switches to change gears
for Dualogic transmission option. The new Adventure
version also includes in its list of equipment CD/MP3
Radio or CD/MP3-Connect sound system with USB port and
Bluetooth connection for cell phones.
The pickup's top
version also gets the E-torQ 1.8 16V engine with 130 hp
(w/ gasoline) and 132 hp (w/ ethanol). The sporty feel
of the Adventure version is further enhanced by lateral
antislip foot boards, compass, longitudinal and
transversal inclinometer, deep positioned headlights,
boxes, Adventure styled hub caps, mixed use tyres, plus
door protection covers that come with the Adventure
inscription. The wheels, also with a new design, are 15"
in size as standard and can optionally come with 16"
rims and urban use tyres.
Well equipped, the
Adventure pickup features standard content such as the
HSD (High Safety Drive) kit comprising of front airbags
plus ABS brakes with EBD. There are also power windows
and central locking as well as air conditioning, while
optional extras include dual-colour leather and sunroof.