14.03.2012 FIAT TURNS IN STRONG FEBRUARY IN BRAZIL

FIAT PUNTO BRAZIL 2012

Fiat Automóveis turned in a strong February in Brazil to comfortably lead the market for the month, a traditional position it holds, while it also moves it to the top spot for the year-to-date.

In total 185,483 new passenger cars and 50,351 light commercial vehicles were sold in Brazil last month. That was a year-on-year fall of 8.2 percent and 11.1 percent respectively, while in month-on-month terms it was also a fall of 5.7 percent and 10.1 percent respectively.

Fiat turned in a strong month to lead both market segments with a total of 55,426 cars and LCVs sold. Second placed VW was five thousand units adrift with 50,567 sales. Third placed GM, which had upset the apple cart with a very strong January, dropped back into more usual territory and was over fifteen thousand units adrift of Fiat last month.

In the segment reserved for passenger cars Fiat topped proceedings last month with 43,393 sales which made it narrowly the market's best seller a few hundred units ahead of VW which posted 43,138 sales. In year-on-year terms Fiat narrowly underperformed the overall market as it was down 9.1 percent (47,740 units in February 2011) while in month-on-month terms it was up 2.4 percent against a falling overall market (Fiat sold 42,366 units in January 2012).

Amongst LCV sales Fiat was the clear winner in February, it sold 12,033 units, comfortably ahead of its closest rival VW which ended the month on 7,429 units. Much further back, and neck-to-neck for third spot, were Ford and GM with 4,700 and 4,585 sales respectively. In year-on-year terms Fiat was down 7.4 percent (12,997 units in February 2011) in the LCV sector, however it outperformed the overall market. Fiat also turned in an excellent performance in month-on-month terms, up more than a quarter (+26.2 percent) against January when it sold 9,535 LCVs, easily beating the overall light commerical sector which shed a fifth of sales for the period. Second placed VW had 7,429 sales in February.

For the year-to-date Fiat now has 85,759 passenger car and 21,568 LCV sales, up 1.3 percent and down 5.6 percent respectively on the opening two months of 2011.

 

Support Italiaspeed

 

© 2012 Interfuture Media/Italiaspeed