Fiat
Group Automobiles enjoyed a mixed March's sales in
Germany; the Fiat brand closely mirrored the market's
nominal rise, Alfa Romeo lost nearly one-third of its
sales while Lancia was up 80 percent.
In total 339,123 new passenger cars were registered in
Germany last month, a small increase of 3.4 percent on
March 2011. The Fiat brand followed the market trend and
its 8,039 registrations was up 2.9 percent year-on-year
to give it a 2.4 percent share of the market for the
month.
Alfa Romeo's sales are rapidly retreating across Europe
this year and 920 registrations in March was a slump of
30.9 percent which dropped its German market share down
to just 0.3 percent for the month just gone.
However, In year-on-year terms Lancia was the market's
second best performer (behind Land Rover, up 101.6
percent to 1,228 units) albeit off the back of nominal
volumes. Lancia posted 332 sales which was up 79.5
percent on March 2011, although that only added up to a
0.1 percent share of the market for the month. Apart
from Lancia and Land Rover, other big year-on-year
winners in Germany last month included Jaguar (+64.4
percent), Porsche (+47.4 percent), Kia (+35.4 percent),
Chevrolet (+32.5 percent) And Subaru (+26.5 percent).
After the first three months of the year a total of
773,636 new cars have been sold in Germany which is
pretty much flat (+1.3 percent) on the first quarter of
2011. The Fiat brand meanwhile is also almost flat
against last year for the first three months, its 17,927
sales is 0.2 down on the same period of 2011 and gives
it a 2.3 percent share of all sales for the
year-to-date.
Alfa Romeo has 2,282 sales for the first three months
which is down by a quarter (-24.5 percent) on the same
period last year. From being the best performer in
Germany for much of last year, Alfa Romeo's perpetual
sales rollercoaster continues unchecked and it is
amongst the worst performer for the year-to-date, only
Daihatsu (-69.3 percent), which is in the process of
being withdrawn from this market and Honda (-39
percent), which has seen its production affected by the
double blow of the Japanese earthquake and Thai floods,
have in fact fared less favourably.
Lancia is actually the market's best performer in
year-on-year terms for the year-to-date, its
registrations are up 182.5 percent, thanks to interest
in the new-generation Ypsilon. However in real terms
Lancia hasn't managed to even break into four figure
sales by the end of the quarter and is settled on 986
sales, giving it a 0.1 percent market share for the
period. It is though considerably out ahead as the best
performer in year-on-year terms, next closest are Land
Rover (+90.8 percent) and Kia (+67.6 percent).
Elsewhere, the Chrysler Group posted sales of 571 units
in March. Although data isn't broken down for individual
brands that would be all, or almost all, from Jeep. That
gave it a 0.2 percent share of the market for the month.
For the year-to-date that puts the Fiat controlled U.S.
carmaker on 1,604 sales, up 25.7 percent, and in fact
the fifth best year-on-year performer for the first
quarter.
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