08.06.2012 FIAT AND ALFA ROMEO LOSE GROUND IN GERMANY IN MAY WHILE LANCIA GAINS

ALFA MITO

Alfa Romeo struggled in Germany last month, its sales contraction of more than a quarter came after selling 736 cars which dropped its market share for the month down to 0.3 percent.

Fiat and Alfa Romeo both lost big chunks of ground in Germany last month, down 19.0 and 28.5 percent year-on-year respectively, against the overall market which was also negative, losing 4.8 percent. Lancia however opposed this downward trend and was up 312.5 percent. In total 289,977 new cars were sold in Germany last month according to national industry body KBA.

With 8,045 registrations in May the Fiat brand lost 19 percent year-on-year, its market share for the month coming in at 2.8 percent. That left it amongst the market's biggest losers in year-on-year terms but however beating Daihatsu (-80.4 percent), Mazda (-38.8 percent), Jaguar (-36.5 percent), Alfa Romeo (-28.5 percent) and Citroën (-20.8 percent).

Alfa Romeo struggled though, its sales contraction of more than a quarter came after selling 736 cars which dropped its market share for the month down to 0.3 percent.

The story was better at Lancia as its May sales rose 312.5 percent to 297 units although that added up to just a 0.1 percent share of the market for the month. That also left Lancia as the best performer for the month in year-on-year terms, well ahead of the next highest riser, Subaru, which was up 63.7 percent. The picture was also improved at Chrysler Group which saw 650 sales. Although the Fiat majority owed U.S. Carmaker doesn't breakdown data between its brands this figure would be all or almost all from the Jeep brand. That performance was up more than a half in year-on-year terms.

For the year-to-date 1,337,679 cars have been sold in Germany and last month's negative performance has pulled the overall market down to a flat position; it is now up 0.3 percent for the period.

The Fiat brand is down 8.7 percent to 33,365 cars for the year-to-date which adds up to a 2.5 percent share of all German market sales. Fiat is the market's sixth worst performing brand for the period behind Daihatsu (-72.6 percent), Alfa Romeo (-25.7 percent), Mitsubishi (-20.5 percent), Honda (-20.3 percent) and Opel (-9.6 percent).

From being one of the German market's best performers last year, Alfa Romeo is now amongst the worst. In fact if Daihatsu, which is in the steady process of being wound out of this market, is discounted from the data, then Alfa Romeo holds the wooden spoon and with 3,661 sales so far this year it accounts for a 0.3 percent share of all German market sales.

Lancia, however, is at the other end of the scale, its 1,617 cars for the year so far is up 234.8 percent, well ahead of the next best year-on-year performer, Land Rover, which is up 77.3 percent. Lancia though is now only a nominal nameplate in this market and its slice of all sales for the first five months of the year comes in at only 0.1 percent.

The Chrysler Group is the market's fourth best performer in year-on-year terms for the year-to-date, its 2,856 units which would be all or almost all drawn from the Jeep brand, is up 36.6 percent on the same period last year.

 

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