20.03.2012 LAMBORGHINI'S ONE-OFF AVENTADOR J GAINS INTEREST DURING GENEVA DEBUT

LAMBORGHINI AVENTADOR J

Lamborghini turned up to the 82nd Geneva Motor Show this year with a dramatic one-off sports car, dubbed the Aventador J, and post-show it has reported satisfaction with the worldwide public and media attention that this debut has brought already.

Lamborghini reports that since the Aventador J's launch there have been more than 21.5 million organic Google searches, the most popular show-week YouTube sports car video; “Aventador J – The Making Of” currently has more than 280,000 views (category “Auto and Vehicles”), it scooped the “Best of Show” winner from Autoweek magazine, a new daily traffic record was set at lamborghini.com as well as more than 6,800 tweets with a worldwide exposure of more than 40 million impressions.

The new Lamborghini, the brand’s most uncompromising open super sports car ever, is proclaimed by many to be the surprise star of the Geneva Motor Show - says Lamborghini. The Aventador J eliminates the roof and front windshield. Lamborghini adds that show visitors were also impressed by the unique paint colour, a highly intensive red with a slight chrome effect, which was specially formulated for this highly exclusive vehicle.

“We knew the Aventador J was something quite special, but we did not anticipate such an overwhelming reaction to the car,” states Stephan Winkelmann, President and CEO of Lamborghini. “We are pleased by the response to this vehicle and look forward to pushing the limits of design and technology for future products and generations to come.”

 

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