Since its March debut at the Geneva Motor Show, Pininfarina's Cambiano concept luxury sports saloon has made a number of high-profile appearances, including at the Beijing Auto Show (bottom) and last weekend at the Concorso d'Eleganza Ville d'Este at Lake Como (middle).

As part of the series of events related to Helsinki World Capital of Design 2012, which falls in the year during which the city is celebrating its 200th anniversary as capital of Finland, Pininfarina’s Cambiano will be on display from next Tuesday until the start of July at the Helsinki Musiikkitalo along with other works from the Collezione Farnesina Design.

In addition to being called on to represent Italian design, the Cambiano proposes conceptual and technological content that merges with the subject of the exhibition, EcoSoluzioni – Il Design del Quotidiano (EcoSolutions – the Design of Everyday Life) linked to the ever more deeply felt need to resort to technology and innovation for the design of environmentally compatible and sustainable solutions. It is in this context that complementary aspects of the Finnish and Italian country systems emerge which are able to reinforce the competitiveness of the two countries in global markets.

The Collezione Farnesina Design is a project of the Ministry for Foreign Affairs supported by the Ministry for Economic Development and the Ministry for the Cultural Heritage and Cultural Activities. Farnesina Design is usually housed in the Palazzo della Farnesina, premises of the Italian Ministry for Foreign Affairs. The purpose of the exhibition is to promote Italian design, the cutting edge of Italian industry, and represents the meeting point between Italian industrial and creative know-how. Farnesina Design is also the hub of initiatives to sustain and spotlight the creativity and ability of Italian entrepreneurs through design. Paolo Pininfarina heads the Scientific committee of the Collezione.

The exhibition curators - Angelo Capasso and Renza Fornaroli – were responsible for selecting the works on show and promoting young designers: the Collezione thus becomes a benchmark for their work and a veritable “cultural, entrepreneurial and scientific bridge” into foreign markets. Collezione Farnesina Design is able to take advantage of opportunities for international communication and promotion of Italian design, a business card for Italy in the world.

In recent times the exhibition has been staged at the Olympic Games of Vancouver, in South Africa for the World Cup (soccer), at the University of Kadir Has in Istanbul, in Tel Aviv at the Holon Museum, and at Rabat at the Ecole Nationale d’Architecture. In Helsinki, alongside Pininfarina’s Cambiano, works by the following designers will be on display: Ad Hoc, IFI, iGuzzini, Loccioni, LumineXence, Metalco, Rondine Motor, Stone Italiana.

A luxury sports saloon with plug-in extended range electric powertrain, the Cambiano debuted in the spring at the Geneva Motor Show where it was elected most beautiful concept car of the show.

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