08.04.2013 MIXED RESULTS FOR FIAT GROUP AUTOMOBILES AS GERMAN MARKET CONTINUES TO SINK

FIAT 500L

The German new car market is continuing its negative direction of 2013, sliding 17.1 percent year-on-year last month and the Fiat Group Automobiles (FGA) brands followed the market down; however while Alfa Romeo and Lancia lost more than half their sales, the Fiat brand, albeit still negative, comfortably outperformed the overall market.

In total 281,184 new passenger cars were sold in Germany last month; Europe's biggest new car market proving itself in 2013 not to be immune from the downturn.

The Fiat brand meanwhile shifted 7,545 new cars in Germany last month. That was down 6.1 percent year-on-year which beat the market and gave Fiat a 2.7 percent share of the market for the month. Also positive in March was the Jeep brand which was up 2.8 percent to 542 units.

That however was the positive news for FGA done with and Alfa Romeo saw its German sales continue to shrink away, dropping 59.7 percent to just 371 units, adding up to a 0.1 percent share of the market for March. That left Alfa Romeo as Germany's worst performing brand in March, just behind Lexus which lost 61 percent.

The market's third worst performing brand last month was in fact was Lancia which followed Alfa Romeo down in year-on-year terms, dropping 58.1 percent to 139 units.

After the first quarter of 2013, a total of 673,957 new passenger cars have been sold in Germany which is 12.9 percent adrift of the same three month period last year.

The Fiat brand is on 16,701 sales for the year-to-date, down 6.8 percent year-on-year, but that however is half the market's fall and adds up to a 2.5 percent share of German sales so far this year. Jeep is also positive for the year so far, up 7.5 percent to 1,609 units, one of just five brands that are up this year.

Alfa Romeo is down 59.4 percent for the year-to-date and has only managed to sell 927 cars in Germany since the start of the year to take a 0.1 percent market share. That makes Alfa Romeo the market's second worst performing brand for the year-to-date in year-on-year terms with the wooden spoon going to Lancia which has slumped 61.1 percent to 384 units.

 

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