Lamborghini's sales uptick in 2012 was
driven by the first full year of sales for
the new Aventador LP 700-4 (above) which
added 922 units, while the Gallardo turned
in an almost stable performance compared to
2011 (1,161 units sold in 2012) and reached
a total of more than 13,000 cars delivered
since its launch.
Lamborghini is seeing its
sales steadily edging upwards following a meltdown
during the Global Financial Crisis four years ago and it
has reported increased sales, from 1,602 units in 2011,
to 2,083 units in 2012.
This represents 30%
growth when compared to the previous year and is the
third consecutive year of growth. It leaves Lamborghini
well on track to draw even with previous record sales.
“In spite of ongoing worldwide financial and economic
uncertainties, Lamborghini has delivered a very
satisfying performance in 2012, confirming the strength
of our product and commercial strategy. We will continue
to work on the development of our product range to
address further growth in the future,” said Stephan
Winkelmann, President and CEO of Lamborghini.
The uptick in 2012 was driven by the first full year of
sales for the new Aventador LP 700-4 (922 units) while
the Gallardo turned in an almost stable performance
compared to 2011 (1,161 units sold in 2012) and reached
a total of more than 13,000 cars delivered since its
With the downturn in European sales Lamborghini's
distribution is now evenly balanced among the three
global regions: Europe 29%, America 28% (of which USA is
25%) and Asia Pacific 35% (of which China accounts for
15%). The Middle East and South Africa account for 8%.
Despite global market headwinds Lamborghini grew in
Europe by 34% versus 2011, in the Americas by 50% (USA
+53%) and in Asia Pacific by 9%.
In 2013 the Aventador LP 700-4 Roadster will join the
coupé. Initial pre-order expectations for this model
have been exceeded and the order bank for both versions
covers the next 15 months.
For 2013, a focus for the ‘raging bull’ brand includes
further investments into motorsport. Following four
seasons in Europe and the first season in Asia, the
Lamborghini Blancpain Super Trofeo has made its mark as
the only one-make four-wheel drive series and the
fastest one-brand racing series in the world. In 2013,
the series will run on three continents, entering the
USA with a new series for the Americas.
In addition, Lamborghini will officially enter the
globally established GT3 series worldwide with the
Gallardo. Complementary racing activities for drivers at
other skill levels will also be offered.
In 2013, Lamborghini will celebrate the 50th anniversary
of the company’s foundation. Dozens of activities around
the world will be held to honour the past, present and
future of the brand. With the greatest reunion of
Lamborghini drivers from around the world ever to be
held in Italy in May, the “Grande Giro Lamborghini 50th
Anniversary” will lead hundreds of Lamborghinis and
their owners on a tour through Italian cities and
landscapes. The tour will finish in Sant’Agata
Bolognese, the birthplace and hometown of Automobili
Lamborghini, in a festive tribute on May 11.