The Fiat brand enjoyed a very solid month of sales on the Mexican new car market during November with 903 units sold, that was up 17% year-on-year; meanwhile Alfa Romeo didn't see many positives during the same period and it managed to sell only 13 cars.
Fiat's volume movers in Mexico for November were the A-segment Uno, with 327 units sold, and its spin off sister, the Mobi, which came in at 451 units. Both models are assembled at the Betim factory in Brazil and imported through a regional free trade agreement.
The Uno and Mobi both got upgrades last month as MY2018 versions arrrived in the showrooms. That included the incorporation of the LIVE ON system, a new technology that makes the Smartphone the center of connectivity experience, GPS navigation and multimedia for the vehicle.
FCA also assembles the Fiat 500 at its Toluca factory in Mexico, the bulk of its exports though going to the U.S. market. Meanwhile, Ducato van sales in Mexico during November increased 38% year-on-year.
Alfa Romeo shifted 13 units last month. The brand is strictly aniche player in Mexico and its sales have hovered in the 20s or 30s in terms of units moved each month so far this year.
Last month, however the sports brand launched the Maxima Qualitá Elite program, in which each customer can extend with preferential cost its Alfa Romeo guarantee for one or two years with no mileage limit, becoming a unique program in the Mexican premium car market.