During the launch of the Fiat 500 Spiaggina '58, Luca Napolitano, Head Fiat and Abarth brands for the EMEA region, explained the project. "The new "Spiaggina '58" is our birthday gift to 500 for its birthday and the 60th anniversary of the 'spiaggina'," he said. "It's a real 'time machine' incorporating many reminders of the Dolce Vita era, such as the vintage logos and wheels, the white waistrail, the convertible format only and the two-tone interior. “Not to mention a special colour just for this series: Volare Blue, a name and a colour that take us straight back to 1958, to the Sanremo Festival of that year, when a young Domenico Modugno teamed up with Johnny Dorelli to give the first public performance of "Nel blu dipinto di blu", the famous song also known as "Volare", the soundtrack for the Dolce Vita years."