Fiat and Alfa Romeo enjoyed a successful December’s sales in México meaning both these niche Fiat Chrysler Automobiles’ (FCA) brands ended the full year on this market on a very positive note and with newsales records.
During December the Fiat brand sold 1,003 cars in México and that took it to 12,498 unit sales for the full year, which was impressively up by one third on what it achieved in 2016. It also represented a new sales record for the Fiat brand in México.
Fiat's Mobi and Uno were the two best selling models for the Italian brand in México last year, notching up robust sales of 5,675 units and 4,607 units, respectively. Both models are assembled in Brazil and both achieved their best ever sales records in México. During the course of last year the Mobi and Uno introduced 'LIVE ON' into their ‘Model Year 2018’ versions, a new technology package that turns any smartphone into an infotainment centre.
The Fiat Ducato van also had a good year in México and achieved its best annual sales since 2012.
Meanwhile, Alfa Romeo sold 30 units in December which its best result since August when it achieved 39 sales; during the period in between it sold 28 cars in September, 29 in October and 13 in November. Alfa Romeo, which launched the D-segment Giulia sedan into México last year and will soon add the Stelvio SUV, finishes the year with a total of 377 sales in this market.
In total FCA México recorded sales of 9,588 units during December to bring its full year of 2017 total to 100,846 units.
"2017 was a year with important launches for the Alfa Romeo, Dodge, Fiat, Jeep, Ram and Mitsubishi brands," said Bruno Cattori, President & CEO of FCA México. “These launches have helped us reach the position as one of the companies with one of the widest product ranges. In addition, we consolidated our dealer network under the automotive mall scheme, where it is possible to find all our brands under one roof.”
Also, well as Fiat and Alfa Romeo, FCA México sells Chrysler, Dodge, Jeep and Ram brand vehicles as well as being responsible for the sales of the Mitsubishi brand on this market. Chrysler added 77 units in December to bring its full year sales to 953 units, Dodge sold 2,764 units in December to finish on 34,334 units, its biggest seller being the Dodge Attitude (a rebadged Mitsubishi Attrage/Mirage) on 19,433 units, while Jeep sold 1,431 units last month, led by the Jeep Renegade on 475 units, to wrap up the year with 12,661 units sold.
Meanhwhile, Ram shifted 2,600 units in December to achieve a full year sales total of 24,737 units, up 1% year-on-year and that in fact set a new sales record. Finally, Mitsubishi Motors Mexico reported sales of 1,683 units during December, driven by the Mitsubishi Mirage and by Mitsubishi L200, which sold 654 and 792 units, respectively. Both vehicles reported best annual sales in their history on this market. In 2017, the brand introduced to the Mexican market the Mitsubishi Montero Sport, a new off-road SUV. In 2017, total sales of Mitsubishi vehicles in México amounted to 15,286 units.