Renazzo Motor aims to build on Lamborghini’s presence as Thailand’s leading supercar brand supported by world-class service for all customers. The new importer was announced during a special ceremony held at the Park Hyatt Hotel at the Central Embassy in Bangkok.

Lamborghini is one of the most popular of the high end brands in Thailand, if not the most popular, and the new importer will be moving into a marketplace that's very receptive to its range of products giving it a firm foundation to work off. The brand's latest production model, the Urus, its second stab at an SUV, should also connect well with Thai consumers when it arrives at the new dealership.
 
“Thailand is one of our strategic markets in the Asia Pacific region,” said Matteo Ortenzi, Chief Executive Officer, APAC, Lamborghini. “We appointed Renazzo Motor as Lamborghini’s sole official dealer and after-sales service provider in Thailand on July 12, 2018.

“The company is now one of 145 dealers in 49 countries around the world that are strengthening the Lamborghini brand, and part of a global network that has consistently received great feedback since 2010,” he continued. “Our goal is to grow sales together with Renazzo Motor by focusing on Lamborghini’s DNA of being a highly desirable luxury super sports car brand that makes the impossible possible.”
 
“Lamborghini chose Renazzo Motor due to three key factors: A solid track record and credibility in the automobile business, a reputation for great customer service, and import capabilities thanks to the expertise of its parent company, Sharich Holding; a professional and experienced management team that shares the same DNA as Lamborghini; and high-quality after-sales service delivered by a team that offers world-class knowledge and skills to ensure the greatest satisfaction for all Lamborghini owners.”

“I am proud that we have taken the important step of appointing this new unique Lamborghini dealer in Thailand. I am confident that Renazzo Motor team is ready to deliver the exceptional Lamborghini sales and service experience that will grow our customer base and strengthen our brand image in Thailand and in the region,” added Ortenzi.
 
“Renazzo Motor starts with people who share the same passion and love for sports cars,” said M.L. Nathasit Diskul, Managing Director of Renazzo Motor. “Our company is a joint venture between Sharich Holding, led by Mr. Apichat Leenutaphong, Thailand’s largest importer of Ducati and Royal Enfield big bikes, and Mr. Sak Nana, who is renowned in both the automotive and motor sport industries locally and abroad.

“The name “Renazzo” is taken from a small town near Bologna, Italy, which is the hometown of Lamborghini’s founder, Mr. Ferruccio Lamborghini,” he continued. “His vision and daring to be different led to Lamborghini becoming the most beautiful and best-performing super sports car in the world today. This inspired us to form Renazzo Motor with the goal of maximising the image of Lamborghini in Thailand, and following Ferruccio Lamborghini’s vision that every one of our cars is far more than just a sports car, which will drive us to be ready to change the future.”
 
“Renazzo Motor will follow three main strategies: Strengthening Lamborghini’s brand image through creative marketing activities, CSR programs, and engaging with target buyers; ensuring complete customer satisfaction by offering high levels of service and delivering integrated after-sales service by a professional team with world-class expertise. This will elevate Lamborghini in Thailand to fulfil its vision of being the luxury super sports car brand most desired by people around the world,” he added.

Renazzo Motor’s plans to move its business forward include a showroom and full-service centre. “Lamborghini Bangkok” will have a 5,000 square metre showroom and full-service centre with seven service bays featuring advanced equipment that can handle more than 1,000 cars per year.

A management team with 20 years of experience in luxury supercars will oversee highly-trained mechanics who will provide check-ups and maintenance for all Lamborghini models. The new showroom and service centre is scheduled to open around the end of 2018.

Whilst the new showroom and full-service centre is under construction Renazzo Motor will open a temporary service centre on 1 September. It will be under the supervision of staff from Lamborghini’s regional office and will provide services including checking and maintaining all models.

by Edd Ellison

Photos: Renazzo Motor Announcement Ceremony, Park Hyatt Hotel, Bangkok