New Alfa 147, first shown to the world at the recent Paris Motor Show, now makes
its debut in Italy as heir to a winning model that, four years after its launch,
has not only met its ambitious targets but exceeded them beyond all
This is apparent in the praise of the specialised press, who have awarded the
car no fewer than 27 prizes to date, thus confirming the success of a brand-new
approach to sportiness that encompasses elegance, comfort, safety and
The car has received the following critical plaudits: 'Car of the Year 2001', 'Volante
d'Oro', 'Trophées du design 2000' and 'Auto Importado del Año en Brasil 2002'.
And accolades from readers: 'Auto Europa 1' in 2001 and 'L'auto che preferisco'
in 2001, 2003 and 2004.
Altogether the Alfa 147 has been a great critical success and this is borne out
by the opinion of the nearly 360,000 motorists who chose the car between October
2000 and September 2004.
This gratifying response is much better than Alfa Romeo had hoped
for and shows that the Alfa 147 has completely fulfilled its mission: to improve
on its predecessor in terms of quality and gain a firm foothold in the top part
of the segment that is now the domain of a select band of prestige compact
The Alfa 147 has therefore lived up to its promise and managed to achieve major
goals. The credit is definitely due to the model's solid grounding: the best of
Italian design combined with state-of-the-art engineering and a very good mix of
power units and gearboxes.
These have been complemented by a steady flow of new features to hold the
public's attention: the 5-door version, the mighty GTA, the CONNECT versions and
TI versions and the adoption of JTD engines with a Selespeed gearbox.
These significant products show us that any car's success is the result of a
lucky break, a flash of stylistic intuition backed by research into new taste
trends, emerging customer needs and projections relating to market and rival
model trends. And then this complicated equation is judged by the harshest
yardstick: time. True success will last and last: and now it is the turn of the
New 147 to take up the baton.
The new model enhances everyday driving satisfaction to the point where an
ordinary trip becomes an experience packed with emotion. All this comes
naturally to a model with the will to race in its genes.
These attributes are
not expressed by any great showiness but rather by great roadholding in any
situation and over any road surface. Grown-up sports aficionados will find that
this exuberant compact car meets all their need for power and performance backed
by total safety at all times.
The New Alfa 147 complements its thoroughbred sports car attributes with a touch
of style that allows it to thread its way through European city streets with
aplomb. It is a car for those who love to make their mark quietly through
well-bred quality rather than ostentation.
The new compact car guarantees thrilling performance with a touch of Italian
flair that makes it a car with unmistakable styling: well-proportioned yet
muscular. Compared to the previous model, the New Alfa 147's looks have been
updated inside and out. It is also bigger and more powerful with more
It introduces a number of new products in the field of mechanicals
and equipment, including the spirited 150 bhp 1.9 JTD 16v M-Jet engine, a brand
new robotised gearbox, a new Comfort suspension and the most sophisticated
safety devices: including VDC, ASR, ABS with EBD and curtain-bags.
The New Alfa 147 is due to go on sale from November.