The Lancia Musa
brings the secrets of an Italian welcome to the world of the motor car: it
receives its guests with good taste, warmth and generosity.
Its shape and features contrive to recreate a typically Italian atmosphere, a
magical mix of elegance, informality, effortless attentiveness, luxury and
naturalness that puts everyone instantly at ease.
The Lancia Musa, world-premiered at the recent Geneva Motorshow, is a vehicle
that was never intended to fit into any specific category. It looks like a mini
but its extra centimetres create a sensation of ease and airiness.
It offers all the features and comfort of a higher-category car yet does not
occupy the physical, and mental, space of a range-leader. It is modular in
design but built for people who love the physical pleasure of conviviality more
than the intangible rigour of modular space management.
The car's very short development time means the Lancia Musa is able to pre-empt
the trends of tomorrow as well as the fashions of today. The car is intuitively
in line with the ground swell of contemporary taste. Showy luxury cars have had
their day and the Lancia Musa, though evidently opulent, eschews pointless
ostentation. Rampant consumerism has given way to considered choice and the
Lancia Musa, though a sophisticated product, also offers a specific rational
appeal. People are again looking for product substance when they make big
purchases and the Lancia Musa offers all the value a customer could want at a
All this, intelligent luxury, content and balance, brings the Lancia Musa
closer to the movers and shakers of our generation: the people who make and
shape our world today.
The Lancia Musa is immediately outstanding for its up-to-date finely wrought
design that is in keeping with the unmistakable Lancia style of recent years.
Yet it saves the very best of itself for its guests: its interior is
exceptionally sophisticated and comfortable and offers a wealth of colours and
top-quality materials. On the road, it offers a reassuring sensation of control
and safety with an extra touch of brio that makes it satisfying to drive over
any route, even around town.
The Lancia Musa is the epitome of good taste in its sophisticated, harmonious
shapes, its warm colour combined with elegance, in its top-quality details (such
as its grille and two-tone wheels) and exquisite materials (such as leather
combined with microfibre). It is the right size for use around town and for
longer trips: the vehicle measures just under four metres in length, 1.70 in
width and 1.66 metres in height and is bound to become the new benchmark in this
particular compact car sector.
The Lancia Musa is warmth in the sensations it offers its guests: the lightness
of its transparent 'GranLuce' roof and the airiness of the interior environment,
the pleasing sensations offered by its surfaces and the wraparound comfort of
its ergonomic seats. A dual zone climate control system and Bose Sound System
(typical Lancia features) make particularly satisfying use of a space that is
easy to dominate due to the raised driving position, user-friendly controls and
modular seats that can assume up to 32 different positions (including an unusual
'chaise longue' position).
The Lancia Musa is generosity in its engineering products: high-performing
engines designed for an easy, relaxing drive. Two diesel Multijet units: the 100
bhp 1.9 unit is well-rounded and flexible, ideal under any situation and the 70
bhp 1.3 unit is ideal for driving around town when fitted with the Dolce Far
Niente gearbox. For people who cover a smaller mileage, a lively 95 bhp 1.4 Fire
petrol unit is available. The same generosity is evident in the broad and
diverse standard equipment list (the Platino specification includes a 'GranLuce'
roof, leather interiors, radio-CD and alloy wheels) and the surfaces included in
the exclusive Parure Lancia, package that extends the contractual warranty to
the fifth year after the sales date or a maximum of 120,000 km.
Travelling in the Lancia Musa is a warm, reassuring and satisfying experience
that reinforces the pleasure of living a life full of good taste and well-being.
The name 'Musa' is in keeping with this idea: a classical name that conjures up
an idea of art and creativity. The choice of lettering also has a strong link
with the car: the design of the letter 'M' is reminiscent of a chaise longue,
the very symbol of comfort and relaxation.