12.09.2003 STRONG SHOWING FROM THE FORTHCOMING FIAT IDEA IN FRANKFURT 

The Fiat Idea is present at Frankfurt with a strong display in its last major showing before the model enters production later this year. Based around the top selling Punto, this mini-people carrier represents Fiat's first entry into the b-mpv segment. Neatly designed and stylish, Fiat have strong hopes for the Idea, a key model in the plans to return the Italian carmaker to profitability.

Here in Frankfurt the Idea line up, which includes the range topping 1.3 Multijet, is complemented by a model mounted in a circular frame to give a highly effective 'kaleidoscope' effect.

by Edd Ellison & James Granger in Frankfurt
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