| Fiat new "mini", the Gingo,
was the star of the stand, alongside the Idea. The long awaited replacement
for the Panda and Seicento, two models were presented here, a static Multijet
engined-version in red and a second pale green model mounted on a revolving
turntable. Previously know as Project 169, it was revealed as the Gingo
on Tuesday, a catchy name, even if a little too close to Renault's Twingo.
The all new Gingo is vital
to the company's fortunes as it attempts to relaunch itself and reverse
its slowing sales. Offered here only in five door format, a three door
will eventually follow, the model is to be built in Poland, with production
commencing within months.
The interior has been well
thought out. Offering class leading space, the dashboard in particular
is neatly designed and the large centre console with high mounted gearstick
draws on cues taken from the Multipla and also incorporated into the new
Idea which has also made its debut here.
A simple but effective dance
show routine, involving four artists dressed in the colours of the two
Gingos and two Ideas here, which sees them hoisted in metal frames above
the stage has been staged daily. Meanwhile Fiat management here are quietly
confident that the Gingo will be a sales success. |
