04.08.2003  STUDENTS OF IAAD PRESENT LANCIA-SPONSORED 'HPE: A NEW CONCEPT IN LUXURY'


Tae Hoon Kang  LANCIA X

Lancia X is developed on the concept of “visible technology”.

The “visible technology” is one of the main characteristics for this specific meaning of new luxury. “Visible technology” means less mechanism and more passenger space, inspired by modern architecture, starting from building structure.

The project Lancia X utilizes more glass resulting lighter, while the sense of space and safety pass through a visible structure. In this modern car, luxury is presented in the outside like a SUV with a coupè shape: it is high from the ground , but it is low. This is the SUV concept – coupè. 

This vehicle can be driven in any occasion on any ground, but remains a sporting coupè blended to Lancia insuperable elegance. Lancia X is a new purpose for a near future of luxury.