04.08.2003  STUDENTS OF IAAD PRESENT LANCIA-SPONSORED 'HPE: A NEW CONCEPT IN LUXURY'

The idea was that of conjugating the typical sportivity italian idea with a new concept of luxury, meant as “full share of the auto experience” through the interior space.
The idea of luxury from which this concept is born is that of the english living room, afternoon parenthesis in which time is a pretext for interpersonal relations, to share news and information, in other words put people on the centre of a whirl through the space that rotates around them.

In this way the “living-room” during a journey or during a city ride becomes an occasion to communicate and share experiences inside “the mobile micro-world” and time, between a halt and another becomes a unique experience, in which the interior is our set and the outside world is the soundtrack of our life experience.

From this concept the interior architecture is “alternative” with an assimetrical seating position: the idea not to look passively to an asphalt film that unwraps in front of our eyes, taking possession of our time and world, but to interact with the reality that surrounds us, with the abitacle and the passengers in a natural way, whether they are managers in a reunion  or a group of friends that wish to share time after time  their dynamic and explosive vitality in a breathless trip.

From this idea the conducting lines comes the design of the new LANCIA ATMOS: to share the space and communicate the sensations through the creative experience of moving in a car.