04.08.2003  STUDENTS OF IAAD PRESENT LANCIA-SPONSORED 'HPE: A NEW CONCEPT IN LUXURY'

Luxury is what we are not able to do normally, for incompatibility with other needs.

This conception of luxury is represented by an extreme coupè, where one can sleep or carry object up to 2,70 metres long, where one can easily access to the driving place situated very near the asphalt; a sportscar that can be used every day in the city and during the week end. A vehicle that adapts according to the user exigences and modifies its utilization.

The will is to extend the concept of sporting coupè: a toy for driving pleasure and design object, a vehicle to use every day for the house-job commuting or for 360° enjoyment, amplifies the coupè target teases other client typologies and captures the undecided for coupè and wagon.

It is an “utilitarian delight”, a vehicle with which lace a strong bond, its purchase is easily justified in respect to a classic coupè, since blends utility to delightfulness.
Another concept in this vehicle is the essentiality , non-reduntant luxury but functional, like a katana, its taken care of in the details, beautiful at sight, but rigid, light and sharp, functional, efficient and elegant. This project extremes the Lancia HPE to bring it closer to the sporting feeling of Fulvia, Stratos, Delta Integrale and 037, trying to sum up in the style the clean and “quiet” design of the Lancia last generation. The Lancia Deneb project does not follow the late sport trends more voluminous but proposes an unusual vehicles.