04.08.2003  STUDENTS OF IAAD PRESENT LANCIA-SPONSORED 'HPE: A NEW CONCEPT IN LUXURY'

Lancia Desma expresses mainly the concept of elegance linked to sportivity. 

It has a sporting character and is distinguished from ostentatious design and from the aggressive sportivity without compromising comfort and performance.
The details are taken care of, the stylistic elaboration is accurate.

The user is a careful consumer, culturally and financially of medium-high level. Technology, sport, well being, trips and fashion define its general character. The purchase of Desma is gratifying and goes beyond the simple satisfaction of a need.