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The stunning new
Alfa Brera, latest in a revered list of globally acclaimed
Alfa Romeo sports cars, will be making its London, UK debut
at La Dolce Vita – an Italian lifestyle show being held at
Olympia, West London, 16-19 March. This high-profile public
appearance follows quickly on from its presentation at the
Autosport International show at the Birmingham NEC in
January, and is just weeks prior to the Brera's official
arrival in the UK showrooms, scheduled for 1st April.
This is the first
time that the British public will be able view the
award-winning Alfa Brera sportscar in right hand drive
format, before it goes on sale across the UK in early April.
Styled by Giorgetto Giugiaro in collaboration with Alfa
Romeo Centro Stile, the design of the new Brera remains
faithful to the stunning coupe concept which was first shown
to great acclaim at the 2002 Geneva International Motor
Show. Giugiaro recalls, "When we premiered the car I
referred to as ‘very sexy’, I didn’t know if it would ever
go beyond the prototype stage. I’m proud to note that the
Brera is so obviously an Italian product. Alfa Romeo will
never go out of fashion."
La Dolce Vita, the Italian Festival in
the heart of West London, is set to create the ultimate
Italian experience in The Grand Hall, Olympia from 16th-19th
March 2006. Whether the visitor wants to indulge in
authentic Italian cuisine, see the latest Italian styles,
plan their visit to this beautiful country or find that
dream property abroad…La Dolce Vita has something for
everyone. Following its huge success in 2005, La Dolce Vita
is the original, authentic Italian experience in the UK.
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This is the first time that the London public will
be able view the award-winning Alfa Brera (above in
3.2 Q4 format at the Geneva Motor Show this month)
sports car in right hand drive, before it goes on
sale here in early April. |
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The stunning new Alfa Brera (above in 2.4 MJet
format at the Geneva Motor Show earlier this month)
is the latest in a revered list of globally
acclaimed Alfa Romeo sports cars. It will be making
its London, UK debut at La Dolce Vita – an Italian
lifestyle show being held at Olympia, West London. |
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This year the La Dolce Vita is set to
create an even greater impact with its winning combination
of sensational dishes by celebrity chefs, inspirational
travel destinations, hidden property treasures, stunning
Italian designs and its central Piazza buzzing with Italian
culture and lifestyle. New for 2006 is the La Dolce Vita
Wine Festival that brings together 40 wine producers from
Italy offering visitors the opportunity to sample the best
wines that Italy has to offer and maybe even buy a bottle or
two to take home! In addition, wine education classes,
‘hands on’ cooking classes, property seminars, interactive
Italian regions along with a fresh food market place capture
the wonderful flavours of Italy under one roof.
The
Alfa Brera will be accompanied at La Dolce Vita from
tomorrow by the brand new sports saloon, the Alfa 159,
recently launched in the UK and priced from £19,995 -
£28,195. Designed around an all-new high strength platform,
it maintains a long-standing Alfa Romeo tradition of
engineering excellence, outstanding performance and sporting
prowess within a highly distinctive, compact saloon car
package. Completing the line-up at the show will be the
Bertone-designed Alfa GT and the Alfa 147.
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