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Ferrari's new
Store in Venice has been inaugurated this week. The Ferrari
Store, which is situated at number 782 delle Mercerie, very
close to Piazza San Marco, is the ninth official Ferrari
Italian sales point and also the twelfth in the world. The
two Scuderia Ferrari Marlboro drivers, Michael Schumacher
and Felipe Massa, took part in the ribbon cutting ceremony.
The drivers were on their way to the Monza circuit where
they will take part in Sunday's Grand Prix of Italy. The two
landed at the Piazza San Marco in a traditional gondola, and
were welcomed by the Mayor of Venice, Massimo Cacciari.
The new Venetian store has a floor area of 170 square
metres. It offers a wide range of Ferrari products, the
majority of which are only on sale in the Ferrari Stores.
The five areas, fans, luxury, vintage, children and
editorial, house over 1500 items. These include men's,
women's and children's clothing, leather goods, memorabilia,
publications, toys and gadgets.
The display area has been specially developed to integrate
into an unusual city like Venice. Experimental techniques
and materials were employed to prevent flood tides causing
damage.
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At the same time as the store was being inaugurated,
in Piazza San Marco's colonne del Todaro e del
Leone, two classic Prancing Horse cars were
displayed to the public: the 250 GT Tour de France
from 1957 and a 1953 500 Mondial Sport. |
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Ferrari's new Store in Venice has been inaugurated
this week. The Store, situated at number 782 delle
Mercerie, close to Piazza San Marco, is the ninth
official Italian sales point and the twelfth in the
world. |
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The Store fits seamlessly into the architecture of the
magical city. As per tradition, an F1 car is exhibited in
the window, this time the F2002 that last June was ferried
along the Grand Canal to Piazza San Marco under the gaze of
hundreds of fans. Visitors to the Store are welcomed with a
roar of the car's engine.
Venice's Ferrari Store follows on the heels of others in
Maranello, Roma, Milan, Shanghai, Hangzhou and Las Vegas.
There are also shops in Bologna, Milano Malpensa and Roma
Fiumicino airports. An ambitious expansion plan will see the
opening of a further forty sales points in the next five
years. These will be in Europe, America and the Far East. At
the same time as the store was being inaugurated, in Piazza
San Marco's colonne del Todaro e del Leone, two classic
Prancing Horse cars were displayed to the public: the 250 GT
Tour de France from 1957 and a 1953 500 Mondial Sport.
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