A new advertising campaign called Una Passione, which focuses on a fresh new marketing strategy that aims to promote the new Fiat Idea Adventure model in Brazil, has just got underway with the launch of an online game

Alongside the range of production and concept vehicles, visitors to the Fiat stand in Paris are able to view ‘Football Italian Athletic Toys’ a special 12 m long table football which is destined to enter the Guinness Book of Records

Fiat's commitment to environmentally sustainable motoring is clearly demonstrated by the new ‘Panda Panda’ - which is due to go on sale next January - and has made its world debut centre stage at the Paris Motor Show

77th Paris Mondial de l'Automobile Photo Gallery: Fiat Ducato Truckster

During September, and for the eighth consecutive month, Fiat consolidated its position as the best selling brand in Brazil, while for the first time since it was launched ten years ago the Palio hatchback topped its category

Tomorrow will be the sixth time that a Scuderia Ferrari Marlboro 248 F1 starts one of this year's grands prix from pole position, the second for Felipe Massa, while alongside him will be team mate Michael Schumacher

Famous Italian design house Bertone are at the Paris Motor Show this week as they look to bounce back into the limelight, now with 70-year-old Lilli Bertone, the widow of founder 'Nuccio', firmly at the company's helm

With the F1 World Championship now level-pegging between Michael Schumacher and Fernando Alonso going into Sunday's Japanese Grand Prix, this important weekend got off to a slow start today as rain affected proceedings

Last Friday the Italiaspeed team used an Alfa Romeo 159 1.9 JTDM, supplied by Cheshire-based Mangoletsi, to undertake the journey from the Mondial de l'Automobile at the Paris Expo at Porte de Versailles, back to London

Photo Gallery: Alfa 159 1.9 JTDM - Paris to London

Fiat Auto’s strong resurgence in a ‘flat’ UK market, has just been confirmed by its September sales result, up by a remarkable 66 percent (11,411 units) compared to the same month last year (6,864 units)

During the last two weeks the two Ferrari 599 GTB Fiorano sports cars taking part in the Ferrari Panamerican 20,000 have travelled onwards through Ecuador, Colombia and Panama and have now arrived in Costa Rica

Photo Gallery: Ferrari Panamerican 20,000 - Medellin (Colombia) to David (Panama)

With Ferrari running Bridgestone tyres and Renault using Michelins, it has been a recurring theme this year that tyre performance is perhaps the single most critical factor in deciding the outcome of the races

77th Paris Mondial de l'Automobile Photo Gallery: Maserati

Nathan Kinch and Andrew Kirkaldy, driving the #62 Scuderia Ecosse Ferrari F430 GT, scored a dominant win in the GT2 class of the FIA GT Championship race held at the Hungaroring in Budapest last Sunday

Fiat Auto turned in another very positive performance in its home market last month, as it posted a 5.93 percent year-on-year rise just as the overall Italian market was falling once again, this time by 3.24 percent

The Alfa 147 is being exhibited in three versions at the Paris Motor Show: the première of the new Q2 model with its with self-locking differential is taking place as well as the new the Black Line II and Collezione II packages

The new Iveco Cursor 825 – a state-of-the-art marine engine designed specifically to meet the planning needs of high speed hulls – will be premiered at the International Boat show in Genoa, which runs from 7-15 October

Four examples of the new Lancia Ypsilon 'pocket flagship' are on show at the Paris Mondial de l'Automobile this week as the new model - with fresh styling and new engines - makes its public debut just as it goes on sale

77th Paris Mondial de l'Automobile Photo Gallery: Nuova Lancia Ypsilon

A fifth place in race one at Imola on Sunday was sufficient to crown Ducati Xerox rider Troy Bayliss as the World Superbike Champion for the second time in his career and make his return to the championship a success

The 77th Mondial de l'Automobile in Paris is playing host to the debut of the revised Alfa GT "Black Line" trim package, which seeks to further refine and make even more distinctive this gorgeous Bertone-styled coupé

77th Paris Mondial de l'Automobile Photo Gallery: Alfa Romeo GT Black Line

The Lancia Tour Italian Design, an exhibition which creates a bridge between important historic and modern Lancias, and a number of the most remarkable Italian design objects of the past century, has arrived in Brussels