Mangoletsi, the UK’s largest and longest-established authorised Alfa Romeo dealership, has just taken part in the MPH06 show at the National Exhibition Centre in Birmingham. The Knutsford, Cheshire-based dealership presented three cars on their stand, two of their most popular selling models: the highly-acclaimed Alfa 159 1.9 JTDM and the gorgeous, Bertone-styled GT Coupé 2.0 JTS; as well as offering a ‘world preview’ of the awesome new 340 bhp Autodelta Brera J5 3.2 C ahead of its official public debut, which set for this coming Thursday at Earls Court in London.

The MPH concept is quite simply a brand new idea in presenting motor shows to the public. The organisers enthusiastically brought together a collection of the world's most desirable high performance cars, displayed them all beautifully in Birmingham last week, while at the same time bringing them to life in a unique arena, which cost more than £1 million to put together, and which was ably hosted by the world-renowned BBC TV ‘Top Gear’ presenter Jeremy Clarkson, together with his regular co-presenter James May. Now an established major event on the UK motoring calendar, MPH takes place in two venues, London's Earls Court and Birmingham's NEC.

“We’re really delighted with the response we received in Birmingham last week,” says Mangoletsi Sales Executive Craig Aspin. “The MPH06 crowd are highly knowledgeable about the Alfa Romeo brand and its long history and are were receptive to what we are aiming to achieve. There is a huge swell of feeling for the brand from the public who were impressed by the quality and style of the cars and the values they embody.”

This year has been one of the most important in the long and rich history of Mangoletsi, with the arrival of the exciting ‘new breed’ of Alfa Romeo models; and 2007 is set to carry this momentum a step further: “Taking part in MPH06 is the first stage of an exciting new programme we will be rolling out in the coming months dedicated to celebrating the occasion of our 40th anniversary, which officially kicks off in 2007,” notes Mangoletsi Managing Director Fraser Hudson. “MPH06 also presented us with a perfect opportunity to build further the perception of the Mangoletsi brand, and showcase Alfa Romeo models in front of an audience which appreciates sportiness and style.”

”We had a very good response to our show ‘offers’ over the last four days in Birmingham,” comments Craig. “In light of this success we will carry them forward to Earls Court this week.” These offers include a ‘drive away’ price of £19,995 (including road fund license) for the Alfa GT 2.0 JTS Coupé, fitted with 18-inch factory alloy wheels and full leather interior; and also £14,995 for the Alfa 147 1.9 JTD 16v 150 bhp in ‘Lusso’ specification, also boasting a full leather interior.
 

Both models are available for immediate delivery, and further details can be obtained from the dealership or from the Mangoletsi dealer staff who will be on hand at Earls Court from Thursday to Sunday (2nd-5th November).

Knutsford-based Mangoletsi is the country’s largest, and longest-established, authorised Alfa Romeo and Fiat dealership. Its Managing Director, Fraser Hudson, is understandably proud of the company’s success. “Everyone who works at Mangoletsi is passionate about the product we represent, and I think our enthusiasm is infectious, because once a customer buys an Alfa Romeo or Fiat from us, they seem to fall in love with their car,” explains Fraser. “It’s a joy to be working with such a premier motor manufacturer because we are able to offer a classic and sophisticated brand with a long heritage, which we know our customers love.”

Many Mangoletsi customers return to the dealership whenever they decide to replace their car. “We have clients who have been buying cars from us for over thirty years. I feel honored that they value and trust us,” says Fraser, who believes Mangoletsi has established an enviable reputation. “We pride ourselves on knowing the product inside out, so the knowledge of our staff is incredible. My after-sales manager, Ken Buckley, has been with the company for 34 years, my senior deputy parts manager, Roy Jeffries, has been with us for 35 years, and my top technician, Nigel Lawton is often consulted by the Alfa Romeo technical team in Italy.”

“We’ve achieved a great deal over the 39 years we’ve been here, and we’ve built up an enviable reputation,” says Fraser, who is Vice Chairman of the Alfa Romeo Dealer Association, with responsibility for representing all Alfa Romeo dealerships throughout Great Britain. “We also represent the UK at Alfa Romeo conferences in Italy,” he adds. “We’re often asked to get involved, and offer our opinions on certain design aspects of new models, and we get to see cars well in advance of their release dates. So it helps enormously that I know what is going on in the industry, and I’m able to steer the business in the right direction.”

Today Mangoletsi is facing its biggest challenge so far as the revival of the Alfa Romeo brand in the UK gets seriously underway with the arrival of the ‘new breed’ of Alfa Romeos: the 159, 159 Sportwagon, Brera and Spider. “The new cars epitomise the Alfa Romeo brand totally,” concludes Fraser, “and demand has been strong and instantaneous.”

Mangoletsi will be present from 2nd-5th November on the Autodelta stand at Earls Court, London, in Earls Court 1, Stand No S21. Mangoletsi staff will be on hand at both shows to discuss the car and answer any questions.