The celebrations for the 60th Anniversary of Ferrari arrived in New York City last weekend when almost one hundred customers drove their cars in a symbolic "relay" that took them to Washington DC. The drive started at 9.00am on Saturday morning from Tavern on the Green restaurant in Central Park and arrived late in the afternoon in Washington DC, where a reception for the participants was hosted at the Italian Embassy.

During the evening, The Honorable Giovanni Castellaneta, Ambassador of Italy to the United States, received a gift from Maurizio Parlato, the President and CEO of Ferrari North America. This symbolic present, along with other received at each stage of the worldwide tour, will be auctioned off during a charity event that will take place at Ferrari's Maranello headquarters -- at the end of the anniversary celebrations in June.

The arrival in New York came just days after the celebrations for the 60th Anniversary of Ferrari visited Canada, visiting the city of Toronto before arriving in Montreal mid last week when hundreds of clients and VIP guests gathered for a reception marking the arrival of the symbolic “Relay 60 Baton”. During the event Ferrari of Quebec displayed an incomparable collection of rare vintage Ferraris including the 250 GTO and more modern limited production Ferraris including an FXX. During the evening His Excellence Mr. Gabriele Sardo, Ambassador of Italy to Canada, received a gift from Maurizio Parlato, President & CEO of Ferrari North America and Mr. Joey Spineti, President of Ferrari of Quebec.

The relay is involving over 10,000 Ferrari owners and their cars of all ages. They and acting as symbolic "bearers" of a specially commissioned relay baton adorned with 60 badges symbolizing the most extraordinary events in the Marque's 60-year history. The relay started in Abu Dhabi and made its way across the Middle East to Asia, Australia and Africa before arriving in the Americas, where events were held in Miami, Sao Paolo, Mexico City, San Francisco, Silicon Valley, Los Angeles, Toronto and Montreal, before reaching New York and Washington DC.
 

The Ferrari 60 Relay will now move onto all main European countries before arriving at the Ferrari factory in Maranello, Italy on June 23rd.

The relay baton was designed and created to symbolise Ferrari's history and is topped by a dazzling platinum and diamond Prancing Horse made by Damiani. It also features 60 enamel symbols designed by the Intesta e D'Adda, Lorenzini, Vigorelli and BBDO advertising agencies, and the creative talents Alessando Migliorini of Area Creativa, Marco Morosini, Enzo Naso of the eponymous studio and Wolfgang Seidl of Seidldesign.

As part of its 60th anniversary celebrations, Ferrari will build a series of 60 truly unique cars. These will be based on the 612 Scaglietti, the Prancing Horse's range-topping Granturismo which combines handcrafted trim, state-of-the-art accessories and meticulous attention to detail. The cars will be offered with a two-tone livery in a combination of classic Ferrari colours as used on some of the Prancing Horse's most memorable models. The interior appointments will feature sophisticated colour combinations and a stunning new-generation electrochromic glass roof, itself a major innovation. The degree of opacity of the roof, in fact, can be adjusted to suit the occupant's requirements. To underline the exclusivity of this series of one-offs, each example will also boast an enamelled symbol set on the central tunnel representing one of the 60 historic events chosen to celebrate the Marque's anniversary. The result is a true collector's car aimed at Ferrari's most dedicated clients.