With the arrival of the Fiat
500 now just weeks away, Fiat has reveal that feedback from visitors to the
official '500 wants you' website has influenced the range of options for the new
small car - it will in fact be available with no less than 500,000 different
The recent 500X500
online booking promotion was also deemed a huge success. The 500 online
reservation requests available to website visitors were received in less than
500 minutes for the exclusive ‘500 wants you’ advance booking initiative.
"In the year that the '500 wants
you' site has been up and running, you have come up with a whole host of
accessories and ideas for customising the car, you have brought it to life
through music, images and video of all sorts, you have seen it first, and you
have thought of advertising ideas for its launch… but did you know that you have
also helped to define its colours, interiors and contents," said a Fiat press
release this week. "During the past few months, many articles have been written,
many guesses made and lots of rumours started about the contents of the new 500,
but very few people actually know that they come, in fact, from your suggestions
and ideas. That is why the 500 now wants to thank you, by revealing how you have
helped to define some of its features. We start in this newsletter with a few
details about the exterior colours, wheels and accessories. And in the near
future we will be giving you some details about the engines and interiors.
PREVIEW – COLOURS AND WHEELS
"Almost the entire range of exterior colours for the new Fiat 500 were chosen by
you in the configurations made using Concept Lab I and II. To give you an idea,
we can tell you that the most popular colours included white, red, black and
light blue. The designers at the Fiat Style Centre made a few changes to the
various shades to adapt them better to the car’s personality.
500 wants youR AD: With more than 100 millions of daily queries, Google
is the most popular internet search engine in the
500 wants youR AD: 'WANNA BE 500' - A 1:1 sticker would be applied on
mpvs, vans and commercial vehicles. A new space for
seeing the new 500 darting on the streets or for
meeting it parked in downtown.
"The same goes for the wheels: of all the various models
available in the Concept Lab, the most popular will be
available on the new Fiat 500. And it has already been used
on the car used for the first official photo shoot."
PREVIEW – ACCESSORIES
"Italian style, sportiness, technology: these were your
suggestions for the accessories on the new Fiat 500, with
ideas taken from the Concept Lab and the Sticker Art
Contest. We can tell you, for example, that one of the most
popular accessories in the Concept Lab was the ‘flag logo'.
We can’t tell you much more at the moment, other than the
fact that there will be so many different accessories
available that you will be spoiled for choice when it comes
to customising your 500: the various possible combinations
of engines, versions, colours, wheels and accessories mean
that you can configure your Fiat 500 in more than 500,000
500 wants youR AD
The first stage of the contest has ended, with over 3300
advertising ideas sent in for the launch campaign for the
new 500! The various proposals range from ideas for viral
and guerrilla marketing, to traditional advertising, press,
television and radio, and many more besides. From 21st to
28th May visitors will be able to vote for their favourite
from the finalists chosen by Fiat's international jury.