Just before the Formula One Grand Prix starts in Monte Carlo this afternoon the Iveco brand will make its television debut. The stage is set for a very special TV promotion featuring the Stralis, Iveco’s new heavy goods vehicle, and the All Blacks – with Iveco as their Official Global Sponsor.

This is the first time that Iveco is advertising its heavy duty vehicles with a TV campaign and we are doing so all over Europe, via the national TV stations in the most important markets: France, Germany, Spain, the UK, and of course Italy. The advertisements were made by the Domino agency on materials produced by “The Family” with creativity from Andrea Giorcelli and Pietro Verri of DGTMEDIA and directed by Luca Merli, and by Promo Video directed by Tiziano Vuillermoz.

The campaign will be run on the TV channels broadcasting the Formula One races live, with a reach of around 30 million people. The ads will run for six Grands Prix, ending with the race in Germany on the Nürburgring circuit. The main objective of this campaign is to emphasise the close links between Iveco and the New Zealand national rugby squad, the All Blacks, promoting the values underlying the partnership: commitment, reliability, performance and team spirit.

These are values that we will soon be seeing on the playing field in the Iveco Series 2007 which starts on 2 June in New Zealand. This series of rugby test matches will see the legendary All Blacks team play twice against France in the Stralis Cup, and also against Canada in the Trakker Cup.
 

Meanwhile Iveco Motors of North America, Carol Stream, Illinois, has just named Ted Bregar as its new general manager. Bregar's responsibilities include overseeing the company's strategy, finances, current performance, and future growth opportunities. Additionally, Bregar works closely with Fiat Powertrain Technologies' headquarters in Torino, Italy, to monitor product management and production, as well as market presence.

Previously, Bregar was vice president of product development at Fiat Powertrain Technologies' sister company CNH Global, LLC, where he managed product development for global light construction equipment and was in charge of engineering, research and development, new product development, and current product management. Bregar was responsible for five platforms including skid-steer loaders, backhoe loaders, telescopic material handlers, forklifts, and loader landscapers. He managed five research and development centers worldwide. Bregar's experience also includes 21 years with Caterpillar Inc., starting as a strategic and business planning analyst and ultimately becoming manager of new product introduction for Caterpillar Machine Engines.