The future of the the Fiat Group's Alfa Romeo division continues to dominate conversation in Paris and following VW Chairman Ferdinand Piech's comments, Group CEO Martin Winterkorn has also expressed interest in the struggling brand

ItaliaspeedTV: Views of the Ferrari stand at the Paris Motor Show including close ups of the new SA APERTA roadster, the California's new HELE system and comments from Chairman Luca di Montezemolo

Maserati has used Paris to sharpen its performance edge with the public launch yesterday of the new and more hardcore GranTurismo MC Stradale as well as rolling out more personaliation options including matte finishes

ItaliaspeedTV: Ferrari Press Conference at the Paris Motor Show: Chairman Luca di Montezemolo introduces new models and environmental technological innovations as well as confirming Indian market entry by the end of the year

Lamborghini and U.S. golf equipment maker, Callaway, have signed an R&D agreement; the partnership, as well as the introduction of a new, co-developed material called Forged Composite, was announced in Paris

At the Paris Motor Show Ferrari is presenting for its world debut the SA APERTA, a strictly limited edition of just 80 cars, and the California, sporting the first application of the environmentally conscious HELE system

Paris provided the backdrop to Ferrari’s presentation of the new HELE (High Emotion Low Emissions) system designed to reduce the environmental impact of its cars whilst boosting their performance and driving pleasure

ItaliaspeedPhotoStream: Views of the Ferrari stand in Paris including the première of the SA APERTA and the launch of the California with HELE system as well as the 458 Italia and the F10 single-seater

While Fiat has no "wow" factor to draw visitors to its stand in Paris is has however been lauded today by JATO which says it registered the lowest average CO2 emissions on cars sold in the first half of the year in Europe

ItaliaspeedTV: Maserati is presenting its new range-topping GranTurismo MC Stradale in Paris today; the new car is inspired by the single-make Trofeo GranTurismo MC and the race-winning GT4 motorsport models

Ferdinand Piech has finally made it official – in Paris last night, the VW Chairman told reporters that he wants to make Alfa Romeo the German giant’s thirteenth brand, and is targeting a deal being struck to acquire the Italian sports name

Lamborghini has offered its take on the future of the sports car with a concept "technology demonstrator" that features lightweight construction thanks to the widespread use of carbon-fibre meaning it weighs in at just 999 kg

ItaliaspeedPhotoStream: Project renderings and images from the launch of Lamborghini's new carbon fibre technology showcasing concept the Sesto Elemento at the VW Group event in Paris and on the show stand

The Ferrari 458 Italia, which was unveiled almost exactly a year ago, has been named Super Sportscar of the Year at a ceremony in Shanghai in the Best of the Best Award courtesy of the editors at Robb Report China magazine

It's only three days since the penultimate round of the WSBK wrapped up on Ducati’s home turf at Imola, and now the team travels straight to Magny-Cours for the closing round of the series and its final race before quitting

Pininfarina's Nido EV has made its road debut in Rome: Paolo Pininfarina and the city's Mayor Gianni Alemanno drove to the Quirinale where the were received by the President of the Italian Republic Giorgio Napolitano

Thanks to a battling fifth place finish earned in race two at Imola last weekend Max Biaggi has become the first Italian to win the WSBK title while also confirming Aprilia's rise to dominance in only its second year in the series

"Having been confronted with making up as big a gap as the one we faced the effort becomes even more arduous as one gets closer to our goal and when every point seems as heavy as a rock," says Ferrari's Stefano Domenicali

Lamborghini's dramatic looking new carbon fibre showcasing concept sports car has broken cover in a brochure image just over twenty four hours before it is set to be revealed at the 79th Paris Mondial de l'Automobile

The first model to wear the "Alfa Romeo" name and the only one left in existence will be on display at Concours d’Elegance Australia, which is being held at Sydney’s historic St Patrick’s Estate in Manly on 10 October

ItaliaspeedTV: The Fiat Doblò Cargo has been awarded the International Van of the Year award 2011; video of the trophy being awarded during a gala evening to mark the 63rd edition of the Hanover International Motor Show

Lamborghini has presented a fourth and fifth teaser image of the carbon-fibre technology showcasing prototype it is bringing to the Paris Mondial de l'Automobile, these latest images once again revealing very little of any significance