ItaliaspeedTV: Video views of the dramatic new carbon-fibre and alumnium-bodied 1750 turbo-powered Alfa Romeo 4C Concept which has proved to be one of the show-stoppers on the opening day of the 81st Geneva Motor Show

ItaliaspeedPhotoStream: 81st Geneva International Motor Show 2011 - Lamborghini Aventador LP700-4

ItaliaspeedTV: Arguably the biggest moment of the world's most prestigious motor show was the unveiling of the new Ferrari FF a reinterpretation of the 'gran turismo' theme that saw the world's media packed in as the covers came off

Fiat has presented a new concept on its stand in Geneva this morning, the "500 Coupé Zagato", a collaboration with the famous Milanese design house which fuses some of its traditional design cues into the U.S.-specification Fiat 500

ItaliaspeedTV: In Geneva today Bertone has unveiled its latest showcar project, this time the Turniese design house returning to the British Jaguar brand to reinterpret its tradition of luxurious sedan with the B99 concept

ItaliaspeedPhotoStream: 81st Geneva International Motor Show 2011 - Alfa Romeo 4C Concept

New Model - Ferrari FF: Revolutionary and offering a completely new take on the sporting Grand Tourer theme, it is not only the first Ferrari with four-wheel drive, but, more significantly, a model that hails a major break with the past

ItaliaspeedPhotoStream: 81st Geneva International Motor Show 2011 - Ferrari FF

Alfa Romeo has officially previewed the new 4C sports car concept as it makes its debut in Geneva this morning while at the same time VW Chairman Ferdinand Piech has again registered his interest in Alfa Romeo at the Swiss motor show

New Model: Lamborghini Aventador LP700-4: With its debut in Geneva now a matter of just half a day away Lamborghini has officially announced full details of what will become the next chapter chapter in its history of building supercars

ItaliaspeedPhotoStream: Lamborghini's Aventador LP700-4 features a new 700 hp 6.5 litre V12 engine mated to a new gearbox design which is all housed in a carbon-fibre composite monocoque chassis fitted with push-rod suspension

Pagani will hand the new 700 hp twin turbo AMG-powered Huayara, the long awaited successor to its Zonda supercar, its world debut tomorrow at the Geneva Motor Show following a preview at Pirelli's Biaocca plant a fortnight ago

ItaliaspeedPhotoStream: Pagani's new Huayra features 700 hp and 1000 Nm torque from its AMG-developed V12 engine to propel the 1350 kg composite material supercar which is sleeker and roomier than the car it replaces

An artist's impression of Alfa Romeo's new showcar ahead of it's Geneva Motor Show tomorrow gives the best impression yet of the concept 4C which will be closely based on KTM's ultra-lightweight 'track day special' X-Bow

ItaliaspeedPhotoStream: During Automotoretro visitors were able to take a "test ride" in Alfa Romeo's new Giulietta with the "Experience" being split into the option of three categories: Safety Drive, Energy Drive and Real Drive

Novitec Rosso is set for a busy 81st Geneva Motor Show this week, and as well as upgraded versions of Ferrari's California and 599 GTO it has already announced, the German tuner will also show off its reinterpretation of the 458 Italia

ItaliaspeedPhotoStream: Novitec Rosso will unveil its tuning programme for the Ferrari 458 Italia in Geneva tomorrow including an extra 39 hp and 29 Nm toruque as well as new wind tunnel tested aerodynamic components

Chrysler Group employees have been encouraged to express their creativity in a company-wide, Fiat 500-inspired design contest with corporate teams representing more than 80 departments and business centers taking part

There will be no need for Lamborghini to sweep the covers off its Murciélago-replacing Aventador LP700-4 next week as all its secrets have been laid bare ahead of its Geneva debut with even more leaked photos joining up the visual dots

ItaliaspeedTV: Chrysler Group corporate employees explain the rational behind their entries into the Fiat 500-themed Life is best when driven by Celebration contest which tried to challenge the company's departments to express creativity

While the Fiat 500 was visually expressed during Life is best when driven by Celebration the arrival of the new car in the dealerships is continuing to slip further back as the brand's launch U.S. proceeds in a slightly haphazard manner

ItaliaspeedPhotoStream: Lancia has released a series of sketches showing the styling evolution of the new fourth-generation Ypsilon which will debut next week in Geneva and which offer the best look yet at the interior design

After two failed attempts to get a joint venture for vehicle production in Russia up and running, Fiat has announced that it is instead to try to establish an operation on its own and has just submitted plans to the state government

ItaliaspeedPhotoStream: Blending the styling of the old with more modern underpinnings at Automotoretro was the unusual creation of Officine Mancuso, a retro take on the original Fiat 500 with a panel beaten alumiumium bodywork

ItaliaspeedTV: Under the Pentastar - This week's highlights include Mopar adding 1,500 new accessory options to its current portfolio and the Fiat Celebration contest moves closer to final selection with judging to determine five finalists