While Saudi Arabia was busy trying to combat its own unrest as the wave of pro-democracy protests spreads racross the region, also in Riyadh, Felipe Massa was taking to a new track in a day reserved for sponsor Phillip Morris

ItaliaspeedTV: Alfa Romeo CEO Harald J Wester introduces the brand during last week's press conference at the 81st Geneva Motor Show which includes the reveal of the headline-grabbing 4C Concept sports car (II)

The Museo Ferrari presents La cittadella Ferrari – Architettura a misura d’uomo, a exhibition, which takes the visitors to the heart of the works in Maranello and includes a reconstruction of the internal structure of Viale Enzo Ferrari

ItaliaspeedTV: Alfa Romeo CEO Harald J Wester introduces the brand during last week's press conference at the 81st Geneva Motor Show which includes the reveal of the headline-grabbing 4C Concept sports car (I)

ItaliaspeedTV: Under the Pentastar - This week's highlights include U.S. sales dtata for February, Jeep launches a new advertising campaign for the 2011 Compass and unveils special edition 70th Anniversary vehicles in Geneva

The new Ferrari 458 Challenge, which is set to become the fifth model to be used in the Maranello-organised one-make race series, took part in its first test session with no less than sixteen examples hitting the track at Monza

ItaliaspeedTV: Recently appointed Fiat CEO Andrea Formica introduces the brand during a press conference at the Geneva Motor Show including the unveiling of the rebadged Freemont and the 500 Coupé Zagato showcar (III)

The New Stratos is set to prove itself where any car that lays claim to Lancia's long and rich heritage has to test itself: on the rally tracks, as next weekend the reborn supercar will be running as the zero car on the Rally Isla Mallorca

ItaliaspeedTV: Recently appointed Fiat CEO Andrea Formica introduces the brand during a press conference at the Geneva Motor Show including the unveiling of the rebadged Freemont and the 500 Coupé Zagato showcar (II)

ItaliaspeedTV: New set of official Lancia videos released to coincide with the world première of the new Ypsilon at the Geneva Motor Show this week take a close-up look at the supermini: (IV) "Interiors"

ItaliaspeedTV: Recently appointed Fiat CEO Andrea Formica introduces the brand during a press conference at the Geneva Motor Show including the unveiling of the rebadged Freemont and the 500 Coupé Zagato showcar (I)

ItaliaspeedTV: The new Lancia Thema, a rebadged version of Chrysler's E-segment sedan which was launched this week in Geneva, seen in an official studio video that takes a close up look at the car's interior and exterior

ItaliaspeedTV: Since Geneva last year Giorgetto Giugiaro has sold a controlling stake in ItalDesign to VW and fittingly for this 81st edition of the Swiss motor show the Italian designer was back with a rash of VW badged concepts

ItaliaspeedTV: Lancia CEO Olivier François unveils new fourth-generation Ypsilon during a press conference that launches an optimistic strategy that will see the rebadging of Chrysler models to sell on mainland European markets (II)

Fiat finally turned round a long decline in Germany last month to post a 4 percent year-on-year improvement in sales while Alfa Romeo continued to climb sharply, up 62.2 percent against an overall market rise of 15.2 percent

ItaliaspeedTV: Lancia CEO Olivier François unveils new fourth-generation Ypsilon during a press conference that launches an optimistic strategy that will see the rebadging of Chrysler models to sell on mainland European markets (I)

ItaliaspeedTV: Abarth Brand Development Manager Salvatore Iuzzolini explains in Geneva the Scorpion co-branding strategy which includes a collaboration with ski equipment manufacturer Nitro and a 1050 hp 3-engined Abarth "RIB"

ItaliaspeedPhotoStream: Abarth is showing four cars on its stand in Geneva: the 500C, debuting with the essesse tuning package, two examples of the 695 Tributo Ferrari in new colours and its Formula Abarth one-make single seater

ItaliaspeedTV: Maserati reflects on a highly successful 2010 in the FIA GT1 World Championship with the dramatic MC12 and previews this year's Trofeo MC championship reserved for one make racers based on the GranTurismo

Tata Motor's escalating unhappiness with the joint venture it has with Fiat in India spilt over in Geneva this week with Tata CEO Carl-Peter Forster telling journalists that Fiat needs to make up its mind where it wants to go in India

ItaliaspeedTV: New set of official Lancia videos released to coincide with the world première of the new Ypsilon at the Geneva Motor Show this week take a close-up look at the supermini: (IV) "TwinAir"

Chrysler Group saw its sales climb by 13 percent year-on-year to 95,102 units during February, led in volume terms by Jeep which was up a quarter, however the carmaker underperformed the overall market which jumped by 27 percent

ItaliaspeedTV: New set of official Lancia videos released to coincide with the world première of the new Ypsilon at the Geneva Motor Show this week take a close-up look at the supermini: (III) "Exteriors"

ItaliaspeedPhotoStream: 81st Geneva International Motor Show 2011 - Fiat extends the "MyLife" equipment level specification from the Punto Evo to also include the Bravo, Doblò and Qubo

ItaliaspeedTV: New set of official Lancia videos released to coincide with the world première of the new Ypsilon at the Geneva Motor Show this week take a close-up look at the supermini: (II) "25 Years of Evolution"